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SAP C_C4H260_01 Dumps

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Total 89 questions
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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Question 1

Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answers to this question.

Options:

A.

Assign a communication system to the communication scenario.

B.

Assign communication users to the communication system.

C.

Create a communication system.

D.

Activate the scenario to enable communication.

E.

Create a communication arrangement.

Question 2

How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct answers to this question.

Options:

A.

Matching logic works against existing records and against simultaneously imported data.

B.

The number of best records can be configured for each contact.

C.

The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.

D.

The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.

E.

The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match

Question 3

From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

Options:

A.

SAP ERP 6.0 or higher

B.

SAP Supplier Relationship Management

C.

SAP Customer Relationship Management

D.

SAP Solution Manager

E.

SAP Cloud for Customer

Question 4

The values for gender maintained in SAP Marketing Cloud are as follows: ID ValueF FemaleM MaleYou have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man.Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

Options:

A.

Manage interest

B.

Map free text

C.

User interface adaption

D.

User lists

Question 5

You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?

Options:

A.

Use the AIF Configuration app.

B.

Use the Manage Software Collection app

C.

Log on to the SAP GUI and use transaction SPRO.

D.

Use the Manage your Solution app.

Question 6

When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?

Options:

A.

Additional ID and the contact's address

B.

Additional ID and the contact's full name

C.

Shareable ID and the contact's full name

D.

Shareable ID and Additional ID

Question 7

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

Options:

A.

Multichannel Campaign

B.

External Campaign

C.

E-mail Campaign

D.

Trigger-based Campaign

Question 8

Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?

Options:

A.

Live

B.

Dynamic

C.

Trigger-based

D.

Static

Question 9

A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct answers to this question.

Options:

A.

API_MKT_CONTACT_SRV

B.

API_MKT_INTERACTION_SRV

C.

API_MKT_CMPGN_SUCCESS_IMPORT_SRV

D.

CUAN_BUSINESS_PARTNER_IMPORT_SRV

Question 10

You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct answers to this question.

Options:

A.

Create filter conditions via Live Target Groups.

B.

Export in Manage Your Solution by creating a change project.

C.

Test custom logic using predefined test variants.

D.

Publish an implementation description to your test system.

E.

Create an implementation description using ABAP for key users

Question 11

You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct answers to this question.

Options:

A.

Segmentation profile

B.

Offer

C.

Campaign

D.

Offer Recommendation

E.

Buying propensity score

Question 12

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

Options:

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

Question 13

You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

Options:

A.

Define a function for accounts and contacts.

B.

Define a team member role for accounts and contacts.

C.

Define different ID origins for accounts and contacts from SAP S/4HANA.

D.

Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.

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Total 89 questions
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