Salesforce Data-Architect Exam With Confidence Using Practice Dumps

Making use of a third-party tool to help merge duplicate Contacts across Accounts and using Data.com to standardize Contact address information to help identify duplicates are two solutions that UC should implement to cleanse their data and have a single Contact across departments. A third-party tool, such as an app from the AppExchange, can provide advanced features and capabilities for finding and merging duplicate Contacts across different Accounts, based on various criteria and rules. Data.com can provide address verification and standardization services that can enhance the quality and consistency of Contact address information and make it easier to identify duplicates. The other options are not feasible or effective for cleansing the data, as they would either not work across different Accounts, not address the root cause of duplication, or not provide sufficient functionality for merging duplicates

According to the Data Modeling unit on Trailhead, some of the key actions that should be done when data modeling in Salesforce are identifying data elements, mapping legacy data, and implementing legacy data model. The unit states that “Before you start creating objects and fields in Salesforce, you need to identify the data elements that you want to store and work with. … Next, you need to map your legacy data to Salesforce objects and fields. … Finally, you need to implement your data model in Salesforce by creating custom objects and fields using declarative tools or Metadata API.” Therefore, these are the correct actions for migrating a legacy client server app to Salesforce.

According to the Salesforce documentation4, Marketing Cloud is a platform that allows creating and managing marketing campaigns across multiple channels, such as email, mobile, social media, web, etc. Marketing Cloud can integrate with Sales Cloud and other Salesforce products to share data and insights. One of the ways to integrate Marketing Cloud with Sales Cloud is using Marketing Cloud Connect5, which allows syncing data between the two platforms using synchronized data sources.

However, if UC occasionally gets a list of prospects from third-party sources as CSV files for marketing purposes, it may not be necessary or efficient to load them into Sales Cloud first and then sync them with Marketing Cloud. This can consume large amounts of storage in Sales Cloud, which has a limit based on the license type6. It can also cause data quality issues, such as duplicates or outdated information.

A better option for UC is to load the contacts directly to Marketing Cloud using Import Definition, which allows importing data from external files or databases into Marketing Cloud data extensions. Data extensions are custom tables that store marketing data in Marketing Cloud. This way, UC can avoid storage issues in Sales Cloud and optimize the marketing process by sending marketing communications directly from Marketing Cloud.

To track prospects that are converted to customers, UC can have a reconciliation process that compares the contacts in Marketing Cloud with the accounts or contacts in Sales Cloud. This can be done using SQL queries or API calls to access and compare data from both platforms. Alternatively, UC can use Marketing Cloud Connect to sync the converted contacts from Sales Cloud to Marketing Cloud using synchronized data sources.

Loading the CSV files in Einstein Analytics and syncing with Marketing Cloud prior to sending marketing communications (option A) is not a good option, as it can add unnecessary complexity and latency to the process. Einstein Analytics is a platform that allows creating and analyzing data using interactive dashboards and reports. It is not designed for importing and exporting data for marketing purposes.

Loading the CSV files in an external database and syncing with Marketing Cloud prior to sending marketing communications (option B) is also not a good option, as it can incur additional costs and maintenance for the external database. It can also introduce data security and privacy risks, as the data may not be encrypted or protected by Salesforce.

Continuing to use the existing process to use Lead object to sync with Marketing Cloud and delete Lead records from Sales after the sync is complete (option D) is not a good option, as it can cause performance issues and data loss. Deleting Lead records from Sales can affect reporting and auditing, as well as trigger workflows and validations that may not be intended. It can also cause data inconsistency and synchronization errors between Sales Cloud and Marketing Cloud.