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Certified Pega Decisioning Consultant 25 Questions and Answers

Question 13

U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.

What do you configure in Next-Best-Action Designer to implement this requirement?

Options:

A.

An audience

B.

A customer segment

C.

Applicability rules

D.

A prioritization formula

Question 14

U+ Bank wants to offer a Gold credit card to customers who have an annual income of more than USD150000. What do you configure in the Next-Best-Action Designer to achieve this outcome7

Options:

A.

Engagement policy condition

B.

Audience

C.

Customer segment

D.

Prioritization formula

Question 15

The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hubâ„¢ on its website to promote new offers to each customer.

Place the events in the sequential order.

Options:

Question 16

U+ Bank, a retail bank, is currently presenting a cashback offer on its website.

Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer:

While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45.

As a business user, what are the two tasks that you define to update the cashback offer? (Choose Two)

Options:

A.

Add a new treatment.

B.

Edit an existing treatment.

C.

Edit the engagement policy.

D.

Edit the action details.

E.

Remove existing treatment.