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Microsoft Dynamics 365 Marketing Functional Consultant Questions and Answers

Question 13

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are a marketer at Contoso Inc.

In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.

You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.

Solution: You add the NPS question as a metric in the survey results report.

Does this solution meet the goal?

Options:

A.

Yes

B.

No

Question 14

You need to set up a behavioral lead scoring model to identify leads who are sales ready.

You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor.

Which two grading models should you use? Each correct answer presents a complete solution.

Options:

A.

Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10

B.

Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15

C.

Good = 35 - 49 / Average = 15 – 34 / Poor = 0 - 14

D.

Good = 35 - 50 / Average = 15 - 35 / Poor = 0 - 15

Question 15

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

Question 16

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

Options:

A.

Two events; one formatted as webinar and the other formatted as on-site only.

B.

One event formatted as on-site only.

C.

Two events; one formatted as simulcast and the other formatted as on-site only.

D.

One event with Format set to Hybrid.

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Total 222 questions