Detailed Explanation:
The correct answer is C. Communicate the need for change.
Before launching any organization-wide quality initiative, senior management must first establish understanding, urgency, and direction. People are more likely to support a quality initiative when they understand:
why change is necessary,
what problem the initiative is meant to solve,
and how the change supports organizational goals.
This is a fundamental organizational excellence principle. Effective quality improvement begins with leadership creating alignment and commitment. Communication comes first because authority, systems, and training are far less effective if people do not understand the reason for the initiative.
Why the other options are incorrect:
A. Give the frontline workers increased authority
Empowerment is important, but it is not the first step. People need context, purpose, and leadership direction before authority can be used effectively.
B. Create a meaningful system
A quality system is important, but organization-wide initiatives usually fail if leadership does not first communicate the case for change. System design should follow clear understanding and commitment.
D. Provide resources for training
Training is necessary during implementation, but it is not the first action. Employees must first understand why the initiative matters and why the organization is changing.
From a Quality Management and Organizational Excellence perspective, this reflects the leadership responsibility to:
establish purpose,
align the organization,
communicate direction clearly,
and prepare the culture for change before deploying methods and tools.
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