CCMP Questions Bank

A communication strategy must build on an understanding ofexisting communication channels, tools, and methodswithin the organization. According to ACMP, this ensures messages are delivered throughtrusted and accessible meansfor employees. Risk management (B), maturity (C), and benefits realization (D) are relevant at other stages, but the foundation of effective communication planning is tailoring the approach tocurrent communication practices and stakeholder preferences.

(Reference: ACMP Standard, Process Group 3 – Develop Communication Plan; Inputs: Current communication environment and stakeholder analysis.)

ACMP assigns thechange management leadresponsibility for ensuring lessons learned outputs are documented and applied in future projects. The lead synthesizes insights and shares them across the organization to enhance change maturity. Sponsors may support and external parties may provide perspective, but accountability lies with the change lead as the professional steward of change management practices.

(Reference: ACMP Standard, Process Group 5 – Close; Activity: Capture and apply lessons learned; Role of Change Lead.)

ACMP highlights that sponsors providevision, direction, and authorityfor change. Losing a sponsor disrupts clarity on vision and alignment, leaving the initiative without executive-level accountability. While momentum may also be affected, the most critical risk is theloss of vision and directionuntil a new sponsor is identified. This underscores why succession planning and sponsorship continuity are essential in change management.

(Reference: ACMP Standard, Process Group 2 – Sponsorship Strategy; Outcomes: Ensure active, continuous sponsorship to maintain direction and vision.)

Thesponsorship planensures that senior executives are active, visible, and aligned throughout the change. It defines actions such as attending town halls, modeling new behaviors, and removing barriers. ACMP highlights that sponsorship is the most important predictor of success, and without structured engagement, leadership risks becoming passive. The change management plan (C) covers the broader initiative, but the sponsorship plan (D) specifically addresses executive involvement.

(Reference: ACMP Standard, Process Group 2 – Sponsorship Plan; Purpose: Ensure senior executives are engaged and visible throughout.)