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MC-Con-201 Exam Dumps : Salesforce Certified Marketing Cloud Next Consultant

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Salesforce Certified Marketing Cloud Next Consultant Questions and Answers

Question 1

Northern Trail Outfitters needs to update an individual's consent in near real time when a customer submits a web form.

Which solution should the Marketing Cloud Next Consultant recommend?

Options:

A.

Create an automation event-triggered flow that includes a Consent Request Flow element to update the customer's consent preferences.

B.

Use the Data 360 Ingestion API to ingest records into a data stream and map to the Subscription Consent Data Model Object (DMO).

C.

Create a streaming data transform to map incoming form submissions to the Communication Subscription Consent Data Model Object (DMO).

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Question 2

A Marketing Cloud Next Consultant wants to automate opt-in consent creation when new contacts are added to Salesforce.

What should the consultant use to ensure consent records are created and updated reliably?

Options:

A.

A record-triggered flow using the MessagingConsentV2 core action that is configured to run on both create and update

B.

A direct insert into the Messaging Consent data lake object (DLO) that is mapped to the Communication Subscription Consent data model object (DMO)

C.

A Data 360-triggered flow using the standard Create Consent action that is triggered on the Contact Point Email data model object (DMO)

Question 3

Northern Trail Outfitters (NTO) is confused about why its newly imported data is not immediately available and why identity resolution does not update instantly. NTO's identity resolution follows the default automated schedule.

What should the Marketing Cloud Next Consultant explain about the timing of data syncs and identity resolution?

Options:

A.

Most new data syncs about every 10 minutes, but identity resolution runs only once per day.

B.

New data syncs once per day, and identity resolution runs about every 10 minutes.

C.

All data syncs instantly, but identity resolution runs only once per week.