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Marketing-Cloud-Intelligence Exam Dumps : Marketing Cloud Intelligence Accredited Professional (AP-215)

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Marketing Cloud Intelligence Accredited Professional (AP-215) Questions and Answers

Question 1

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

Options:

A.

Scalability - future data streams that will follow similar logic will be automatically harmonized.

B.

Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

C.

Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to

D.

Ease of Maintenance - the logic is written and populated in one centralized place

E.

Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

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Question 2

After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

Options:

A.

All mapped Measurements for a given row have values equal to zero

B.

Main entity is not mapped

C.

The source file does not contain the media Buy entity

D.

The file does not contain any measurements (dimension only)

Question 3

A client has integrated the following files:

File A:

File B:

The client would like to link the two files in order to view the two KPIs (‘Tasks Completed’ and ‘Tasks Assigned) alongside ‘Employee Name’ and/or

‘Squad’.

The client set the following properties:

+ File A is set as the Parent data stream

* Both files were uploaded to a generic data stream type.

* Override Media Buy Hierarchies is checked for file A.

* The ‘Data Updates Permissions’ set for file B is ‘Update Attributes and Hierarchy’.

When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

B)

C)

D)

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D