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Marketing-Cloud-Intelligence Exam Dumps : Marketing Cloud Intelligence Accredited Professional (AP-215)

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Marketing Cloud Intelligence Accredited Professional (AP-215) Questions and Answers

Question 1

An implementation engineer is requested to create the harmonization field - Magician

This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

Options:

A.

Create a second Pattern for Media Buy Name and apply two Classification Rules (one for ‘Messi’ and another for Ronaldo’) for the final Harmonized

Dimension.

B.

Create a second Pattern for Media Buy Name

C.

Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.

D.

Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension

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Question 2

A client's data consists of three data streams as follows:

Data Stream A:

The data streams should be linked together through a parent-child relationship.

Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

The client would like to have a "Site Revenue" measurement.

This measurement should return the highest revenue value per Site, for example:

For Site Key ‘SK_C_2’, the "Site Revenue" should be $7.00.

When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.

For example:

For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys ‘SK_C_1' ($4.00) and ‘SK_C_2’ ($7.00))

Which options will yield the desired result;

Options:

A.

Option #1 & Option #4

B.

Option #1 & Option #3

C.

Option #2 & Option #3

D.

Option #2 & Option #4

Question 3

An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.

The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign).

For QA purposes, you have queried a pivot table, with the following fields:

* Media Buy Key

* Media Buy Name

* In View Impressions

The final pivot is presented below:

Options:

A.

A Harmonized dimension was created via a pattern over the Creative Name.

B.

A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

C.

An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

D.

An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.