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Marketing-Cloud-Intelligence Exam Dumps : Marketing Cloud Intelligence Accredited Professional (AP-215)

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Marketing Cloud Intelligence Accredited Professional (AP-215) Questions and Answers

Question 1

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

Options:

A.

Scalability - future data streams that will follow similar logic will be automatically harmonized.

B.

Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

C.

Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to

D.

Ease of Maintenance - the logic is written and populated in one centralized place

E.

Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

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Question 2

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that

where an Exam ID is found - a single Exam Topic value is associated with it.

The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following

example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two

Harmonized Dimensions:

Exam ID

Exam Topic

Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

Options:

A.

The above Patterns setup will not work for this use case.

B.

The solution will work - the client will be able to view Exam Topic with Email Sends.

C.

Only if 5 different Patterns are created, from 5 different fields - the solution will work.

D.

The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

Question 3

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

Options:

A.

The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.

it is not possible to do this, as the naming conventions are different

C.

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.

The client will be able to do this and it will require building three patterns.