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Google-Ads-Video Exam Dumps : Google Ads Video Professional Assessment Exam

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Google Ads Video Professional Assessment Exam Questions and Answers

Question 1

A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

Options:

A.

They'll get to see the terms people were searching for when seeing their ads.

B.

They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

C.

They'll see how many ads served to how many people and how many times, across devices and formats.

D.

They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.

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Question 2

A company is looking to grow consideration of their products in their potential customers' purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?

Options:

A.

Because online video lets consumers quickly compare similar businesses at once.

B.

Because online video lets consumers browse large product and service inventories they may want to purchase form.

C.

Because consumers use online video for information gathering before making a purchase.

D.

Because consumers use online video to seek out the best deals on specific products and services.

Question 3

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1

Options:

A.

Because inflation might cause too many impressions of the same ads to serve to the same users.

B.

Because inflation could result in the budget depleting faster without increasing unique reach.

C.

Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

D.

Because inflation will likely result in the targeting of irrelevant demographics and placements.