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CRT-550 Exam Dumps : Salesforce Certified Marketing Cloud Consultant Exam (SP25)

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Salesforce Certified Marketing Cloud Consultant Exam (SP25) Questions and Answers

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Question 1

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Options:

A.

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C.

Create a user-initiated message to logged-in customers to send once the website is restarted

D.

Create and send an apology email that includes a discount for a future purchase to all customers.

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Question 2

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

Options:

A.

How will Marketing Cloud and the database sync up?

B.

Will new users have an "Email ID"?

C.

What will be used as the Subscriber Key?

D.

What publication lists will be used?

E.

Will the company need a custom preference center?

Question 3

Why would a contact fail to enter a Journey Builder interaction?

Choose 3 answers

Options:

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark.

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.

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