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CRT-550 Exam Dumps : Salesforce Certified Marketing Cloud Consultant Exam (SP25)

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Salesforce Certified Marketing Cloud Consultant Exam (SP25) Questions and Answers

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Question 1

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Options:

A.

Confirm that Reply Mail Management (RMM) is configured for the customer's account.

B.

Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C.

Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

E.

Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

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Question 2

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Options:

A.

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Question 3

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Options:

A.

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

B.

Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

C.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

D.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

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