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CRT-550 Exam Dumps : Salesforce Certified Marketing Cloud Consultant Exam (SP25)

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Salesforce Certified Marketing Cloud Consultant Exam (SP25) Questions and Answers

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Question 1

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Options:

A.

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C.

Create a user-initiated message to logged-in customers to send once the website is restarted

D.

Create and send an apology email that includes a discount for a future purchase to all customers.

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Question 2

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Options:

A.

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Question 3

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

Options:

A.

Upgrade the MC account to ConnectedApp

B.

Turn off link details tracking

C.

Filter data

D.

Turn off Individual Level Tracking

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