BAPv5 Exam Dumps : BCS Practitioner Certificate in Business Analysis Practice v5.2

The event ‘amend KPI’ would affect the activity ‘define performance targets’, as the company would need to change its current performance target of gross profit margin to ROCE. The other activities would not be directly affected by this event, as they are either related to monitoring or defining other aspects of the business. Therefore, option A is the correct answer.

The Business Change Lifecycle in the documentation comprises five stages (shown in the lifecycle figure and described as the “key areas of activity” needed for successful business change). Business case work is not confined to a single moment; instead, it is revisited through the change effort at multiple decision points. The guidance illustrates this with “decision gates” where the business case is: produced initially, then confirmed after detailed requirements, confirmed once development costs are estimated, revisited before deployment, and later used to check benefits realisation once the new processes/systems are operating.

That pattern means business-case-related activity normally touches every stage of the lifecycle. Early on (Alignment and Definition), the business case is shaped and refined as understanding of problems, scope, and requirements improves. During Design and Implementation, the business case is validated and updated as costs, feasibility, and delivery plans become clearer and as the organisation prepares for change. In Realisation, the business case is used as the baseline for benefits review and to identify follow-up actions where benefits are not yet achieved. Therefore, “5” is the best answer.

The business analysis guidance notes that reviewing a company website can reveal useful inferences about the organisation’s branding, values, priorities, and strategic positioning, including how it balances cost versus perceived quality. In particular, the guidance contrasts “populist” signals (primary colours, flashing icons, exclamation marks, “Bargain!” language) with a quieter, more restrained design, which tends to imply a more premium / quality-focused positioning.

The described site is muted (greys/whites), uses “lots of white space,” and includes only a few carefully chosen images. Those choices align strongly with conclusion D: the company is positioning its offering as high quality rather than “cheap and cheerful.” The seamless movement through information and concise, well-structured sections also indicate attention to usability and information architecture—signals consistent with high technical and design standards (conclusion C).

However, nothing in the description proves the firm is “well established” (A), “market leading” (B), or “very profitable” (E). Those claims require external evidence (market share, history, financial performance), whereas the website evidence supports positioning and quality/technical execution, not market status or profitability.