BCS Related Exams
BAPv5 Exam
A group of stakeholders at FlyMe travel operators are in a meeting to discus the Business Activity Model (BAM) for a new subsidiary business. They are planning to launch a new offering, which will offer flight bundle’ packages for organization that regularly need to send their staff overseas. The following activities have been identified so far:
a) Monitor flight bundle' sates
b) Sell "night bundles*
c) Determine demand amongst existing customers
d) Identify potential airline earners
e) Determine 'flight bundle' locations,
f) Define bundle pricing.
Although the Operations Director for FlyMe is supportive of the new business proposition, she is not entirely convinced there is a gap in the market, nor is she confident that the idea will be profitable.
With these concerns in mind, which planning activities will she be keen to ensure are discussed before the meeting ends?
An overseas bank is currently undertaking a feasibility study looking into the possible launch of a new bank in the UK
Preliminary findings suggest that the market is saturated, customers have a lot of choice and it is easy for them to switch from one bank to another.
In which area of Porter's Five Forces model would these preliminary findings be documented'?
Why would a Business Analyst use a consensus Business Activity Model (BAM) in gap analysis?