BAPv5 Exam Dumps : BCS Practitioner Certificate in Business Analysis Practice v5.2

The Operations Director for FlyMe is concerned about the market demand and profitability of the new business proposition. Therefore, she will be keen to ensure that the planning activities that address these concerns are discussed before the meeting ends. These activities are c and f, as they involve determining the demand amongst existing customers and defining the bundle pricing. These activities will help to assess the feasibility and viability of the new offering. Option A is the correct answer.

The documentation is explicit about how BAMs should be used when multiple stakeholder perspectives exist. It states that initially there will be one BAM for each distinct perspective, and later these models are examined to identify where there is agreement or conflict. The ultimate aim is to combine them and, through discussion with stakeholders, achieve a consensus BAM.

This is important because different stakeholders can hold different (yet valid) “world views” about the same organisation—what the book describes as “duck-rabbit” perspectives—so the analyst must understand and reconcile them to avoid building change based on a single partial view. Once the separate BAMs exist (Finance, Marketing, Logistics, Stores), the next logical step is therefore to facilitate negotiation and collaboration to create one agreed model that represents the idealised way forward and that stakeholders will “buy in” to.

Option A is unnecessary at this point because CATWOE is used to help derive activities and perspectives; the BAMs already exist. Option C (asking the Managing Director to pick) is specifically described as a fallback only if stakeholders cannot agree; it is less desirable than securing shared agreement because it risks lack of acceptance and weaker commitment to the final model.

A key performance indicator (KPI) is a measurable value that demonstrates how effectively an organisation is achieving a key business objective or critical success factor (CSF). A KPI should be relevant, specific, measurable, achievable, realistic and time-bound (SMART). Therefore, options C, D and E are appropriate KPIs for the CSF ‘provide excellent customer service’, as they measure aspects of customer satisfaction and loyalty that are directly related to the quality of service provided by the hotel chain. Option A is not an appropriate KPI, as it does not measure customer service, but rather customer consumption. Option B is not an appropriate KPI, as it does not measure customer service, but rather customer preference.