Adobe Related Exams
AD0-E559 Exam

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?
Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.
Will the campaign process all leads who have a Marketing Opt-in value of True?
A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?