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Adobe AD0-E559 Exam With Confidence Using Practice Dumps

Exam Code:
AD0-E559
Exam Name:
Adobe Marketo Engage Business Practitioner Expert
Certification:
Vendor:
Questions:
50
Last Updated:
Dec 3, 2025
Exam Status:
Stable
Adobe AD0-E559

AD0-E559: Adobe Marketo Engage Exam 2025 Study Guide Pdf and Test Engine

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Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

Options:

A.

Ask the marketing team to provide the characteristics they think should be included.

B.

Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

C.

Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.

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Question 2

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

Options:

A.

Look in field management to check the value of the token.

B.

Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

C.

Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

D.

Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

Question 3

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

Options:

A.

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

B.

Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

C.

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.