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Adobe AD0-E559 Exam With Confidence Using Practice Dumps

Exam Code:
AD0-E559
Exam Name:
Adobe Marketo Engage Business Practitioner Expert
Certification:
Vendor:
Questions:
50
Last Updated:
Nov 19, 2025
Exam Status:
Stable
Adobe AD0-E559

AD0-E559: Adobe Marketo Engage Exam 2025 Study Guide Pdf and Test Engine

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Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

Options:

A.

Ask the marketing team to provide the characteristics they think should be included.

B.

Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

C.

Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.

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Question 2

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

Options:

A.

Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

B.

No, the campaign will only process web form fill out leads but not leads from a list import.

C.

No, the campaign will process only existing leads but not new leads.

Question 3

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.

When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

Options:

A.

The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

B.

The marketer can generate the report straight away as RCE updates in real time.

C.

The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.