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AD0-E406 Exam Dumps : Adobe Target Business Practitioner Expert

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Adobe Target Business Practitioner Expert Questions and Answers

Question 1

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Options:

A.

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

B.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

C.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

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Question 2

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

Options:

A.

Let the test run because there is sufficient evidence that there is a difference in conversion

B.

Let the test run because there is weak evidence that there is a difference rates.

C.

Stop the test because there is a strong evidence that there is a difference m conversion

Question 3

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.

What is the minimum permission level required to completed this task?

Options:

A.

Approver access

B.

Observer access

C.

No access is required