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AD0-E406 Exam Dumps : Adobe Target Business Practitioner Expert

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Adobe Target Business Practitioner Expert Questions and Answers

Question 1

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

Options:

A.

Let the test run because there is sufficient evidence that there is a difference in conversion

B.

Let the test run because there is weak evidence that there is a difference rates.

C.

Stop the test because there is a strong evidence that there is a difference m conversion

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Question 2

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

Options:

A.

Visual Experience Composer

B.

Form-Based Composer

C.

HTML Composer

Question 3

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

Options:

A.

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

B.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

C.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.