Adobe AD0-E406 Exam Practice Questions Answers

Adobe Target Business Practitioner Expert Questions and Answers

Question 1

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Options:

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

Question 2

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

Options:

A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

The conversion rate for the test experience is greater than that of the control.

Question 3

In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.

What must be done to fix this issue?

Options:

Change the activity type.

Rebuild activity.

Implement the experience changes on-site.

Question 4

On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

Options:

Website

Internet of Things devices

Question 5

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

Options:

Let the test run because there is sufficient evidence that there is a difference in conversion

Let the test run because there is weak evidence that there is a difference rates.

Stop the test because there is a strong evidence that there is a difference m conversion

Question 6

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors’’, and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

Options:

The Business Practitioner previously qualified for the "All Visitors' Experience.

The Business Practitioner's geo location does not match conditions for 'US Visitors".

"All Visitors' n a higher priority Experience.

All Audiences must be mutually exclusive, so this Activity is invalid.

Question 7

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

Options:

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

Question 8

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.

How should this task be done in the Visual Experience Composer?

Options:

Copy the values from the code snippets and paste them into the layout panel.

Copy and paste the code snippets into the CSS Editor.

Ask the development team to add the code to the CSS of the site.

Question 9

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

Options:

Visual Experience Composer

Form-Based Composer

HTML Composer

Question 10

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.

What is the minimum permission level required to completed this task?

Options:

Approver access

Observer access

No access is required

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Adobe AD0-E406 Dumps

Adobe Target Business Practitioner Expert Questions and Answers

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