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CIW 1D0-525 Dumps

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Total 71 questions

CIW v5 E-Commerce Designer Questions and Answers

Question 1

Which of the following is a primary concern when configuring a shopping-cart system?

Options:

A.

Compatibility with ODBC and ASP

B.

Payment gateway support of SSL/TLS

C.

The initial connection cost

D.

Compatibility with the payment gateway

Question 2

Yvonne has received reports that the Web server she administers has been responding slowly to page requests, and often responds so slowly that requested pages are never received. After reviewing the server logs, Yvonne determines that the Web server has received more than 1 billion requests sent to a nonexistent port. The Web server is the target of:

Options:

A.

denial-of-service attacks.

B.

database tampering.

C.

pharming attacks.

D.

buffer overflow attacks.

Question 3

Placing an institutional banner ad on a site that targets a specific market can result in:

Options:

A.

a higher clickthrough rate.

B.

increased banner exchange.

C.

better banner ad positioning on the site.

D.

higher search-engine ranking.

Question 4

Tomas receives multiple e-mail notices after he successfully places an online order with a book retailer. What is the customary sequence of order e-mail notices?

Options:

A.

Order address verified, order shipped, order charged to the credit card

B.

Order processed, order status confirmed, order shipped with tracking number

C.

Order fulfilled, order processed, order shipped with tracking number assigned

D.

Order shipped, order processed, order charged to the credit card

Question 5

To perform at the maximum level of security, digital certificates must be:

Options:

A.

issued 30 days before the site goes live.

B.

guaranteed by VeriSign.

C.

verified digitally by a notary public.

D.

issued by a trusted third party.

Question 6

Which of the following is a concern with third-party instant storefronts?

Options:

A.

They do not include shopping-cart software.

B.

They rely on a third party to secure the site.

C.

They are available only through a portal.

D.

They require extensive knowledge of e-commerce server software.

Question 7

Which of the following marketing models is characterized by a complementary venture between two or more companies that join together in production, distribution or marketing in order to achieve individual goals?

Options:

A.

B2C market

B.

Vertical market

C.

Open market

D.

Horizontal market

Question 8

Paul conducts business in a country that levies a value-added tax (VAT) on all goods purchased within its borders. What must Paul configure in order to add a VAT automatically to the total cost of a purchase?

Options:

A.

The purchasing database

B.

The inventory database

C.

The shopping cart

D.

The payment gateway

Question 9

Jorge is developing an e-commerce solution for his company, which sells subscription services. Customers need to be billed on a recurring basis for their subscriptions. Which payment method would Jorge find most appropriate for this situation?

Options:

A.

Advance payment using check or money order

B.

Purchase order and post-purchase billing

C.

Bank account debit

D.

Cash on delivery (c.o.d.)

Question 10

You are running a site that provides e-learning services to several Fortune 100 companies. This site is available at the following location: A new customer wants to access the same server at a new name: Which type of DNS entry should be created?

Options:

A.

A

B.

MX

C.

CNAME

D.

AAAA

Question 11

What aspect of e-commerce marketing most significantly differentiates the use of a niche marketing strategy from that of a global marketing strategy?

Options:

A.

Common customer interests

B.

Advertising media choices

C.

Products and/or services offered

D.

Geographic distribution of the customers

Question 12

Which of the following is an example of just-in-time (JIT) delivery?

Options:

A.

Warehousing large amounts of assembled goods as customers demand the product

B.

Storing the product in parts until customers demand the assembled product

C.

Obtaining the product only after supplies have run out

D.

Obtaining and developing items as customers demand the product

Question 13

Which of the following most completely describes a Sharable Content Object (SCO)?

Options:

A.

An asset described by metadata

B.

A system that centrally stores assets

C.

A Rich Site Summary (RSS) that aggregates content

D.

A Java applet or ActiveX control that aggregates and sequences data

Question 14

Some Web servers can be configured to listen for HTTP requests for multiple Web sites on a single server. Which of the following steps can be taken to configure multiple Web sites to use port 80 as their default and to secure transactions?

Options:

A.

Bind multiple IP addresses to a single NIC on the server.

B.

Use separate host header names for each Web site.

C.

Configure the firewall to accept multiple HTTP requests.

D.

Install IIS and Apache on the same server to host multiple Web sites.

Question 15

An international online auction company wants to use a payment service that supports payment processing and is limited to auction purchases only. Which of the following would best meet the company's needs?

Options:

A.

BidPay

B.

PayPal

C.

AuctionPay

D.

eBay

Question 16

Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?

Options:

A.

Referrer sites and publisher sites

B.

Marketer sites and advertising sites

C.

Referrer sites and marketer sites

D.

Publisher sites and marketer sites

Question 17

Carly has requested a digital certificate for her Web site. Instructions for downloading and installing the new certificate will be:

Options:

A.

sent to Carly's e-mail address.

B.

sent to Carly by postal service.

C.

provided only on Carly's request.

D.

remotely installed on Carly's Web server.

Question 18

You want to configure a second Web site on a server. Which of the following most efficiently ensures that requests are properly processed by this second Web server for customers around the world?

Options:

A.

Secure Sockets Layer (SSL)

B.

The server's hosts file

C.

The hosts file on user systems

D.

A host header value

Question 19

Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?

Options:

A.

Create an executable ActiveX application as an e-mail attachment that describes the company.

B.

Send e-mail messages once a day to initial contacts for the first two weeks.

C.

Create an executable Java application as an e-mail attachment that describes the company.

D.

Send e-mail messages once every two weeks to follow up on an initial contact.

Question 20

You are logged on to a Linux system. You suspect a problem with the system's MySQL database server. Which of the following files will contain relevant information pertaining to the failure?

Options:

A.

~root/.error

B.

/var/run/lock/mysql

C.

~root/.database_error

D.

/var/log/messages

Question 21

Which of the following describes a targeted marketing program?

Options:

A.

A program that targets a specific group of interested people

B.

A program that selects the largest array of products and markets them to those most likely to purchase products online

C.

A program that selects the smallest array of products and markets them to those most likely to purchase products online

D.

A program that targets the broadest group of people in the most countries around the world

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Total 71 questions