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Salesforce Marketing-Cloud-Administrator Based on Real Exam Environment

Salesforce Certified Marketing Cloud Administrator (SP23) Questions and Answers

Question 17

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.

What should the admin use to get granular bounce data in bulk in a pre-defined format?

Options:

A.

CSV download of bounce data in My Tracking

B.

Automation Studio Tracking Extract

C.

Automation Studio Query Activity

D.

Discover Deliverability Complaint Rate Report

Question 18

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Options:

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

Question 19

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.

What consideration should be given to the preference profile centers for this integration?

Options:

A.

Branding for each business units' profile centers will be inherited from the default business unit setup.

B.

Profile/Preference centers are automatically created for each business unit connected through Multi-org

C.

Multi org does not support the standard profile preference center for the business units.

D.

Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Question 20

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell

a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible

Which Marketing Cloud product should NTO purchase as a solution?

Options:

A.

Email Rachments

B.

Distributed Sending

C.

Content Syndication

D.

Analytics Builder