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Salesforce Marketing-Cloud-Administrator Based on Real Exam Environment

Salesforce Certified Marketing Cloud Administrator Questions and Answers

Question 17

A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.

Which feature would allow this functionality?

Options:

A.

Journey Builder

B.

Synchronized Data Sources

C.

CloudPages

D.

Query Studio

Question 18

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

Options:

A.

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

C.

IP ramp -up can be bypassed, given their historical lack of deliverability issues.

D.

IP ramp -up is important to establish a positive sender reputation.

Question 19

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

Options:

A.

AMP script conditional against the Gender field

B.

AMP script lookup Rows functions

C.

A/B Test content type

D.

Dynamic Content Wizard

Question 20

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers

Options:

A.

Change Column Delimiter to

B.

Change Character Encoding to UTF-8

C.

Select Unicode Output

D.

Change Format to xml