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Pass Marketing-Cloud-Administrator Exam Guide

Salesforce Certified Marketing Cloud Administrator (SP23) Questions and Answers

Question 5

Einstein Recommendations uses data extensions to store user-facing information

How is this data passed to Marketing Cloud?

Options:

A.

Google Analytics 360

B.

Collect Tracking code

C.

Conversion Tracking

D.

Web & Mobile Analytics

Question 6

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

what should the admin do to fix the issue?

Options:

A.

use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B.

Make sure the team has a date stamp to avoid duplication

C.

Make sure the files are placed in the correct subfolder within the SFTP

D.

Use the exact file name used for the trigger in the Import File Activity

Question 7

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

Options:

A.

A file drop automation to send emails to customers who have made a purchase.

B.

A user -initiated message to send an email to customers who made a purchase daily.

C.

A scheduled automation to send emails to customers who made a purchase daily.

D.

A triggered message to send an email as soon as a customer completes a purchase.

Question 8

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.

Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

Options:

A.

Import Activity

B.

Data Extract Activity

C.

File Transfer Activity

D.

Decryption Activity