Free MCE-Admn-201 Questions Attempt

The issue of reduced deliverability tied to hitting spam traps during large email sends is directly related to List Hygiene. Spam traps are often email addresses that are specifically set up by blacklist providers or others to catch spam, and hitting them can severely impact a sender’s reputation. Effective list hygiene practices, such as regularly cleaning the email list of inactive or invalid addresses and confirming the opt-in status of subscribers, help avoid these traps and maintain good deliverability.

To ensure subscriber data is appropriately segregated between the EMEA and AMER teams, the Marketing Cloud admin should separate regions into different business units and apply Subscriber Filters. This setup allows for distinct data management and access controls per region, aligning with security and legal requirements. By configuring business units specific to each region, the admin can effectively control data visibility and operations within those regional contexts.

For the customer's needs involving Smart Capture forms, cross-referencing event registration data with email activities, and triggering follow-up emails based on specific actions (like clicking but not completing registration), SQL skills are essential. SQL would be used to query the data extensions to identify which customers clicked the registration link but did not complete the registration form. This information can then be used to target follow-up communications effectively.