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Free Access Salesforce MCE-Admn-201 New Release

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Total 163 questions

Salesforce Certified Marketing Cloud Engagement Administrator Questions and Answers

Question 9

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.

Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

Options:

A.

Bitly URL Shortener

B.

Facebook ad manager

C.

Login detail for each social media account

D.

Google URL Shortener

Question 10

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.

What should the admin confirm to resolve the issue?

Options:

A.

The data extension is marked as Sendable

B.

The data extension contains a Salesforce ID

C.

The Data extension is marked as Sendable and Testable

D.

The data extension is linked using the Contact Key

Question 11

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

Options:

A.

Image URLS are wrapped with the appropriate brand URL

B.

The out-of-the-box profile center will display NTO branding

C.

A different click domain can be used for each brand

D.

A Dedicated IP is automatically warmed up

Question 12

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,

as their customers have shown great interest in receiving promotions via text. However,

NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

Options:

A.

Mobile Push was enabled by mistake, which consumes Super Messages when not in use.

B.

Each email consumes five super messages when sending below a certain threshold.

C.

The majority of NTO’s subscriber base is in the United States.

D.

A multiplier is applied to each SMS message based on the destination country

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Total 163 questions