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Download Latest MCE-Admn-201 Questions

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Total 163 questions

Salesforce Certified Marketing Cloud Engagement Administrator Questions and Answers

Question 25

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Options:

A.

Content Builder

B.

Einstein Send Time Optimization

C.

Audience Builder

D.

Einstein Email Recommendations

Question 26

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

Options:

A.

Content Creator and Marketing Cloud Viewer

B.

Analyst and Marketing Cloud Viewer

C.

Data Manager and Analyst

Question 27

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

Options:

A.

Mobile Connect

B.

Content Builder

C.

Smart Capture

D.

Profile Center

Question 28

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options:

A.

Content Builder Settings

B.

Emails Studio Settings

C.

Account Settings

D.

Campaign Settings

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Total 163 questions