Download Latest MCE-Admn-201 Questions

To enable subscribers to receive only the categories of emails they are interested in:

Publication Lists: Use Publication Lists to manage different categories of email content. Subscribers can choose which lists they want to subscribe to through the built-in subscription center, thereby receiving only the emails that match their interests.

Implementation: Configure multiple publication lists representing various content categories. Integrate these lists with the subscription center to allow subscribers to select their preferences.

The Content Builder Settings under Setup allow the admin to create a default Header and Footer for emails. These settings apply to emails created in Content Builder only. The other settings do not have an option to create a default Header and Footer for emails.

To achieve faster send speeds for large volumes of emails, the functionality known as Burst Sending should be utilized. Burst Sending allows Marketing Cloud to process and send large batches of emails quickly, meeting high send speed goals by maximizing the throughput of the sending infrastructure.