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MCE Exam Dumps : Marketo Certified Expert Exam

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Marketo Certified Expert Exam Questions and Answers

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Question 1

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

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Question 2

Given the Active Lead Model program:

From where are the tokens inherited?

Options:

A.

Behavioral Scoring folder

B.

Lead Scoring folder

C.

z_Archive folder

D.

Active Lead Scoring Model program

Question 3

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

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