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MCE Exam Dumps : Marketo Certified Expert Exam

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Marketo Certified Expert Exam Questions and Answers

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Question 1

Given the Active Lead Model program:

From where are the tokens inherited?

Options:

A.

Behavioral Scoring folder

B.

Lead Scoring folder

C.

z_Archive folder

D.

Active Lead Scoring Model program

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Question 2

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

Question 3

By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.

How can this be communicated to sales?

Options:

A.

Use a Trigger Campaign to Send Alert

B.

Use a Trigger Campaign to Send Email

C.

Create a Lead Performance report for sales

D.

Change the Lead Score for the lead

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