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Marketo MCE Dumps

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Total 75 questions

Marketo Certified Expert Exam Questions and Answers

Question 1

What needs to be done to track the success of programs using a custom channel?

Options:

A.

Ensure forms are local to the program

B.

Upload the list of attendees to a list in the program

C.

Ensure that program statuses are being updated

D.

Include a “Responded” program status

Question 2

By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.

How can this be communicated to sales?

Options:

A.

Use a Trigger Campaign to Send Alert

B.

Use a Trigger Campaign to Send Email

C.

Create a Lead Performance report for sales

D.

Change the Lead Score for the lead

Question 3

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.

How can the URL of the landing page be changed?

Options:

A.

URL Tools > Edit URL Settings

B.

Landing Page Editor > Change URL

C.

URL Builder > SEO URL

D.

Rename URL > SEO link

Question 4

If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?

Options:

A.

Web Page Activity Report

B.

Company Web Activity Report

C.

Landing Page Performance Report

D.

Company Performance Report

Question 5

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

Question 6

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

Options:

A.

Email templates

B.

Tokens

C.

Segmentation

D.

Smart Lists

Question 7

Given the Active Lead Model program:

From where are the tokens inherited?

Options:

A.

Behavioral Scoring folder

B.

Lead Scoring folder

C.

z_Archive folder

D.

Active Lead Scoring Model program

Question 8

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

Question 9

What should be used to make program acquisition automatic?

Options:

A.

Local landing page

B.

Global form

C.

Global landing page

D.

Hidden form fields

Question 10

A marketer wants to have a form in a pop-up window on the company website.

How can the marketer accomplish this?

Options:

A.

Choose Lightbox as the embed code type

B.

Design a landing page that gives the visual effect of a pop up window

C.

Change the form type to Lightbox under form settings

D.

Create a New RTP Dialog Web Campaign

Question 11

Which two behaviors can be tracked with Munchkin code? (Choose two.)

Options:

A.

Web page visits

B.

Web page clicks

C.

Social media activity

D.

Web page bookmarks

E.

Average time spent on site

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Total 75 questions