The Source Tracker functionality allows you to track the effectiveness of your sourcing channels and campaigns by generating unique tracking links for each job posting. These links can be used to manually post jobs on external sites, such as social media, job boards, or email campaigns. The tracking links capture the source of the candidates who apply through them, and enable reporting in Advanced Analytics for manually posted jobs. You can generate tracking links from Recruiting > Source Tracker > Campaign URL Builder, where you can select the job requisition, the source, and the campaign name. You can also enable your customer’s Source Tracker options from Command Center, where you can configure the default source, the source expiration, and the source attribution. You can also edit the sources that are available to select from the Site Source Editor. You should not enable all possible sources, as this may cause confusion and inaccurate data. You should only enable the sources that are relevant and useful for your customer. If a source that the customer requests is not available to enable in the Site Source Editor, you can submit a support ticket to request that the source be created. References:

• SAP SuccessFactors Recruiting: Candidate Experience 2H/2023
• SAP SuccessFactors Recruiting: Candidate Experience Academy
• [Reviewing the Candidate Experience in SAP SuccessFactors Recruiting]

To configure the About Us links in the header, you need to do the following:

• Create a list type link in the header named About Us. This will create a drop-down menu that can contain multiple links under the About Us label.
• Create category type links in the header under About Us that link to the three internal pages. These pages are created using the Page Builder tool in CSB, and they can contain various components and content related to the customer’s organization, such as mission, vision, values, culture, etc.
• Create an external type link in the header under About Us that opens a new session and links to the page hosted on the customer’s corporate site. This will allow the candidates to access more information about the customer’s company from their main website.

References:

• SAP SuccessFactors Recruiting: Candidate Experience Administration, Unit 2: Career Site Builder Pages and Components, Lesson: Header and Footer
• SAP Certified Application Associate - SAP SuccessFactors Recruiting: Candidate Experience 2H/2023, Topic Area: Career Site Builder Pages and Components <= 10%

Some of the search engine optimization (SEO) leading practices achieved by creating a career site with Career Site Builder (CSB) are:

• A new site map is created and delivered to Google and Bing weekly.This will help the search engines index the career site and its pages and jobs more efficiently and accurately1.
• CSB supports creating Category pages to host jobs, which helps build SEO value more than specific job postings.This will help the career site rank higher for relevant keywords and attract more candidates2.
• CSB uses metadata to help ensure that jobs and pages are search engine-friendly.This will help the career site provide relevant and descriptive information to the search engines and the candidates3.

The other options are not valid SEO leading practices achieved by CSB:

• The jobs posted to CSB sites are accessible to website crawlers. This is not a leading practice, but a basic requirement for any career site to be visible to search engines.CSB does not provide any special feature or advantage for this4.
• CSB automatically populates hidden text on every page with the keywords provided in the metadata. This is not a leading practice, but a black hat SEO technique that can harm the career site’s ranking and reputation.CSB does not support or recommend this5.

References:1:SAP Help Portal - SEO Best Practices2:SAP Help Portal - Guidelines3:SAP Help Portal - Metadata4:SAP Help Portal - Accessibility5:SAP Help Portal - Hidden Text