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AD7-E601 Exam Dumps : Adobe Real-time CDP Technical Practitioner

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Adobe Real-time CDP Technical Practitioner Questions and Answers

Question 1

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

Options:

A.

Favorite Breakfast Meal is Nulll or Empty

AND

B.

Favorite Lunch Meal is NOT Null or Empty

OR

Favorite Dinner Meal is NOT Null or Empty

C.

Must Exist in Lunch Eaters

OR

Must Exist in Dinner Eaters

D.

Must Not Exist in Breakfast Eaters

E.

Favorite Breakfast Meal is Null or Empty

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Question 2

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A)

B)

C)

D)

Options:

A.

OptionA

B.

Option B

C.

Option C

D.

Option D

Question 3

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

Options:

A.

hasUpgraded=false AND emailOptln=true

B.

hasUpgraded=True OR emailOptln=true

C.

hasUpgraded=true AND emailOptln=false