Adobe Related Exams
AD7-E601 Exam

After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.
What are two things that could cause this issue? (Choose two.)
A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
• Within 50 miles of their nearest store
• Have made one of the following:
• Visits to the website more than 3 times in the last 2 weeks
• Purchase of items worth more than $200 in the last 2 months
• Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.
They have made the following digital investment:
• Adobe Experience Platform
• Adobe Audience Manager
• Adobe Analytics
• Adobe Campaign
• Adobe Target
• Adobe Advertising Cloud
• CRM
Which steps should the retailer take to meet the requirement?
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.
Segments
• Breakfast Eaters
• Lunch Eaters
• Dinner Eaters
• High-Value Dinners
Profile Attributes
• Favorite Location
• Favorite Breakfast Meal
• Favorite Lunch Meal
• Favorite Dinner Meal
• Last Purchase
How should the engineer create a segment to meet the customer's needs?