Adobe Related Exams
AD7-E601 Exam
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
• Member Hub
• Digital Order Line (DOL)
• Brick Mortar Order Line (BMOL)
• Clickstream
How should the Experience Platform be set up?
A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
• Within 50 miles of their nearest store
• Have made one of the following:
• Visits to the website more than 3 times in the last 2 weeks
• Purchase of items worth more than $200 in the last 2 months
• Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.
They have made the following digital investment:
• Adobe Experience Platform
• Adobe Audience Manager
• Adobe Analytics
• Adobe Campaign
• Adobe Target
• Adobe Advertising Cloud
• CRM
Which steps should the retailer take to meet the requirement?
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
• companyEmail: celeste.brown@bluewidgetcompany.com
• fName: Celeste
• IName: Brown-Smith
• officePhone: 555-555-7787
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Manager
Data From Web Form Submitted:
• companyEmail: celeste.brown@bluewidgetcompany.com
• fName: Celeste
• IName: Brown-Smith
• officePhone: 555-555-7700
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?