AD7-E601 Exam Dumps : Adobe Real-time CDP Technical Practitioner

This is the most suitable workflow to send personalized offers to existing customers who are within 50 miles of their nearest store, have made one of the following: visits to the website more than 3 times in the last 2 weeks, purchase of items worth more than $200 in the last 2 months,or have high propensity to purchase. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in Adobe Target for visitors with high propensity score to purchase, the company can use the personalization capabilities of Adobe Target to predict the likelihood of customers to purchase based on their profile and behavior data. By importing the segment in AEP and combining it with web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment across Adobe Experience Cloud, the company can activate their segment across multiple channels, such as email, Google Display Ads, Facebook, and personalization. References: : Onboard Data into Platform : Create a Segment in Adobe Target : Create a Segment : Share Segments with Destinations

This is the most suitable segment to evaluate streaming data from Adobe Analytics in real-time and filter out customers who are not in the CRM system. By basing the segment on the Adobe Analytics data source, the company can use the streaming ingestion feature of AEP to capture web activity data in near real-time. By using membership in a Customer segment, the company can use an existing segment that contains customers from the CRM system as a filter criterion to exclude non-customers from the segment. References: : Streaming Ingestion Overview : Create a Segment

These are two possible reasons why some identities have been excluded after mapping a segment to an external destination. Some identities were not recognized by the destination means that there was no matching identifier between AEP and the destination system. For example, if AEP sends email addresses as identifiers but the destination system expects phone numbers as identifiers, then there will be no match and those identities will be excluded. Some identities were not meeting consent policies means that there was a violation of data usage governance rules based on data labels and marketing actions. For example, if AEP sends PII data as part of a segment but the destination system is not authorized to use PII data for personalization purposes, then those identities will be excluded. References: : Identity Mapping Overview : Data Usage Governance Overview