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AD0-E556 Exam Dumps : Adobe Marketo Engage Architect

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Adobe Marketo Engage Architect Questions and Answers

Question 1

An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a nonprofit client with two different third-party platforms. The requirements are outlined below:

Scenario 1: Automatically clone existing default programs on Marketo, build the email using

the RSS feed of blog section, and schedule the email on every Thursday.

Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".

How should the Marketo Engage Architect approach the platform integration?

Options:

A.

Scenario 1 - Use Webhook and Scenario 2 - Use REST API

B.

Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API

C.

Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

D.

Scenario 1 - Use REST API and Scenario 2 - Use Webhook

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Question 2

An Adobe Marketo Engage Architect has just hired a new person to join their team. They have been tasked with building a new lifecycle model and you work together to develop a solution. The top half of the funnel stages (Known, Engaged, MQL) will be driven by Marketo Engage where as the bottom half of the funnel will be driven by specific data value changes in salesforce. Due to this quarter's budget reasons, there were not enough funds to subscribe to Revenue Explorer or Bizible but it will be prioritized for the next fiscal year.

Which scalable approach should the Architect choose to ensure that the lifecycle model is tracking lead stage changes accurately?

Options:

A.

Build trigger logic in a program.Create a field for revenue stage and a date field for each stage to track date of entry into that field.

B.

Build trigger logic in a program. Build the triggers in the Revenue Cycle Model to listen for stage changes driven by the program.

C.

Build trigger logic within the Revenue Cycle Model.

D.

Build a program to listen to the movement driven by the Revenue Cycle Model.

Question 3

A company buys a webinar solution that connects to its Adobe Marketo Engage instance via API. The Marketing VP wants to quickly scale the volume of webinars from once a month for North America to three times a month globally. All webinars will be in English. The company markets to three different regions, and the content of all assets such as the landing page and emails need the option to vary the content for different combinations of region and industry.

The Marketing VP wants to see the results of each webinar reported at the global level. The Demand Generation Manager wants to see the results of each webinar reported at the regional level.

Which two actions should the Marketo Engage Architect recommend to meet these requirements? (Choose two.)

Options:

A.

Create a webinar email asset in the program template that uses Velocity Scripting to populate region and industry

B.

Create a webinar email template with program tokens to populate content by region and industry

C.

Create a regional webinar program template with a consistent naming convention

D.

Create a global webinar program template that contains each region's local assets when it is cloned

E.

Create a webinar email template with snippets to populate content by region and industry