AD0-E555 Exam Dumps : Adobe Marketo Engage Professional

• The file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage is 100MB.
• The Design Studio is a feature of Adobe Marketo Engage that allows marketers to create and manage landing pages, forms, emails, and other assets.
• To upload an image or file to the Design Studio, the marketer can go to the Design Studio area, select Images and Files, click the Image and file actions drop-down and select Upload image or file, and then drag and drop the desired image/file or browse the computer for it.
• The maximum size per file is 100MB, as stated in the note that appears when uploading an image or file. This limit applies to all file types, including images, PDFs, videos, etc.
• The file size limit is set to ensure optimal performance and security of the Adobe Marketo Engage platform. If the marketer needs to upload a larger file, they can use a third-party service and link to it from the Design Studio asset. References:
• Add Images and Files to Marketo
• Adobe Marketo Engage | Product description

• Local Lists vs. Global Lists: In Marketo, local lists are specific to a particular program. They are not shared across programs, unlike global lists.
• Cloning Limitations: When you clone a Marketo program, the structure and assets are replicated, but local lists are not. An empty list with the same name is created in the cloned program.
• Rationale: This prevents accidental duplication of leads across programs and potential issues with email deliverability or compliance if the same leads were to receive multiple, unintended copies of communications.

References:

• Marketo Engage Documentation (Working with Lists): Search for "Local Lists" and "Cloning Programs" in the official Marketo documentation. This will provide detailed explanations and examples.
• Marketing Nation - Marketo Engage (Discussions about cloning and lists): https://nation.marketo.com/ Search for discussions using terms like "clone program", "local list", and you'll find real-world examples and explanations from other users.

• Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1
• Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2
• To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

References:

1: How to build a lead / person scoring program | Adobe Marketo Engage 2: Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business 3:[Smart List - Data Value Changes | Adobe Marketo Engage] 4: [Flow - Change Score | Adobe Marketo Engage]