AD0-E207 Exam Dumps : Adobe Analytics Architect Master

 Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports.

 Configuration Steps:

Identify Social Media Traffic: Create a rule to identify all social media traffic.

Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes.

 Explanation:

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category.

Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ("socialjb" for Facebook and "sociaLtw" for Twitter).

 Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).

To deploy Adobe Analytics with Launch asynchronously, the necessary JavaScript library must be referenced in the header code of the HTML page. This ensures that the Launch library is loaded early in the page load process, allowing it to manage and fire tags efficiently.

 Business Requirement: The company wants to track successful and unsuccessful form submissions and identify the types of forms being submitted.

 Variables and Metrics Needed:

Event for "Forms Submitted with Errors": Captures instances where forms are submitted but contain errors.

eVar for "Form Type": Identifies the type of form being submitted, which is crucial for analyzing different form performance.

Event for "Forms Submitted Successfully": Captures instances where forms are successfully submitted.

 Explanation:

Event for "Forms Submitted with Errors": Essential for understanding and improving form completion processes by identifying where users encounter issues.

eVar for "Form Type": Provides detailed breakdowns of form performance by type, aiding in targeted improvements.

Event for "Forms Submitted Successfully": Measures the completion rate of forms, which is critical for business metrics.

 Verification: According to Adobe Analytics best practices, using specific events for tracking successful and error submissions alongside eVars for categorization provides comprehensive insights (Adobe Analytics Implementation Guide).