AD0-E207 Exam Dumps : Adobe Analytics Architect Master

 Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports.

 Configuration Steps:

Identify Social Media Traffic: Create a rule to identify all social media traffic.

Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes.

 Explanation:

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category.

Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ("socialjb" for Facebook and "sociaLtw" for Twitter).

 Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).

To restrict data access to different business groups based on their department, the following methods can be used:

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar: This method allows for a single comprehensive dataset that can be segmented into virtual report suites for each department, making data management and reporting easier.

Create individual report suites for each department and assign each analyst the access rights: This approach provides complete data isolation for each department, ensuring that analysts only have access to their respective department's data.

Both methods ensure that data access is properly restricted and managed according to departmental boundaries.

Business Requirement: Determine the appropriate report suite IDs for different websites using one Adobe Launch property.

Method:

Data Element: Utilizes a data element to dynamically determine and populate the report suite ID based on the domain or other contextual information.

Explanation:

Data Element: Provides flexibility to dynamically assign the correct report suite ID for each website based on defined conditions or context.

Verification: According to Adobe Launch best practices, using data elements to populate report suite IDs ensures accurate and context-specific tracking across multiple domains (Adobe Launch Documentation).

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