A global ecommerce brand tasks a Data 360 Consultant with resolving duplicate customer records originating from a web portal, a mobile app, and a physical point-of-sale system. The goal is to ensure that a customer is recognized as the same individual across all three sources to provide a consistent service experience. Which feature should the consultant configure to achieve this outcome?
Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum- tier customer visits their investment pages more than three times in a 24- hour period, CF wants to immediately send an email that offers a private consultation. What should a Data 360 Consultant recommend for this business requirement?
Which tool should users use to visualize and analyze unified customer data in Data 360?
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a Data 360 Consultant recommend in this scenario?
A customer has two Data 360 orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data 360 orgs. What is recommended to package and promote this configuration to the customer ' s second org?
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?
Northern Trail Outfitters (NTO) has a machine learning (ML) model trained externally in Amazon SageMaker to predict customer churn, and wants to use that model ' s inference inside Data 360 without duplicating data. What should NTO do to achieve this?
A lead architect needs to build a real-time Customer Health Dashboard in a custom web portal that displays a unified customer ' s recent purchase history (Engagement data) and their calculated loyalty score. Which API strategy is most appropriate to meet this requirement?
A Data 360 Consultant recently discovered that their Identity Resolution process is matching individuals who share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?
What is the main reason to use a secondary index on a data lake object (DLO)?
An organization wants to give users the ability to identify and select text attributes from a picklist of options. Which Data 360 feature should help with this use case?
Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
A Data 360 Consultant created a calculated insight that can be seen when ' Segmenting On ' Individuals on the segmentation canvas but not Unified Individual. What is the reason for this?
A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?
A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?
When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?
What is a key requirement for a flow to be able to act on Data 360 data in near real time using a data action?
A Data 360 Consultant needs to provide real- time, multidimensional analytics for a derived insight, " Net Profit " , to be used within Tableau Next. The requirements specify that the metrics must be as up to date as possible while allowing users to dynamically filter by region, period, and product category. Which approach should the consultant take?
A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?
A global ecommerce company uses Salesforce Data 360 to unify customer profiles across multiple systems, including Salesforce CRM, Commerce Cloud, and Snowflake. The business wants to securely leverage unified customer data across Snowflake to support analytics and downstream use cases. The solution must meet the following requirements: Customer data accessed from Snowflake must be read- only; Updates to customer profiles must be available in near real time; The overall architecture must minimize operational complexity and data duplication. Which approach should the Data 360 Consultant recommend?
What does the Source Sequence reconciliation rule do in Identity Resolution?
A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?
Cumulus Financial wants its service reps to view all cases associated with a Unified Individual on a contact record. Which feature should a Data 360 Consultant consider for this use case?
What is a reason to create a formula when ingesting a data stream?
A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?
A retail company wants a dashboard to display " Top 10 Trending Products " based on product page views over the last 24 hours. The company typically has over 500 million engagements a week. The requirements specify that the maximum latency for data freshness is 15 minutes and the dashboard must load with minimal load times for executive users. Which architectural component should the Data 360 Consultant use to meet these performance and scale requirements?
A customer service manager wants to implement generative AI in Salesforce to help agents answer customer inquiries. They are concerned that the AI might give generic or inaccurate responses if it doesn ' t have access to the company ' s internal knowledge and data. Which Salesforce Data 360 feature should help ensure the AI provides accurate, contextually relevant answers by using internal data?
An analyst needs to verify the data populated in a newly mapped data model object (DMO). They open the Query Editor within the Data 360 interface to perform a quick check of the records. What is the programming language the analyst must use to retrieve and view records from the DMO within this tool?