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Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Question 1

A Data 360 Consultant needs to provide real- time, multidimensional analytics for a derived insight, " Net Profit " , to be used within Tableau Next. The requirements specify that the metrics must be as up to date as possible while allowing users to dynamically filter by region, period, and product category. Which approach should the consultant take?

Options:

A.

Define a real-time data graph.

B.

Create a calculated insight using SQL.

C.

Create a calculated field in the semantic layer.

D.

Configure a streaming transform.

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Question 2

What is the main reason to use a secondary index on a data lake object (DLO)?

Options:

A.

To compress the storage footprint of the raw data

B.

To transform raw data into a different data type

C.

To enable efficient querying on non-primary key attributes

D.

To increase the write speed of the ingestion pipeline

Question 3

A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?

Options:

A.

The consultant should use a Multiclass Classification model to bucket the time-to-close into specifications.

B.

The consultant should use a Binary Classification model to determine if the time-to-close is long or short.

C.

The consultant should use a Multiclass Classification model because the outcome is represented as text data.

D.

The consultant should use a Regression model because the target outcome is a numeric measure.

Question 4

A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?

Options:

A.

Custom Customer_Email_c object

B.

Contact

C.

Contact Point Email

D.

Individual

Question 5

An analyst needs to verify the data populated in a newly mapped data model object (DMO). They open the Query Editor within the Data 360 interface to perform a quick check of the records. What is the programming language the analyst must use to retrieve and view records from the DMO within this tool?

Options:

A.

Salesforce Object Query Language (SOQL)

B.

JavaScript Object Notation (JSON)

C.

Apex Data Manipulation Language

D.

Structured Query Language (SQL)

Question 6

A user has built a segment in Data 360 and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?

Options:

A.

The desired attributes reside on different related paths.

B.

The attributes are being used in another activation.

C.

Activations can only include 1-to-1 attributes.

D.

The segment is not segmenting on profile data.

Question 7

A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?

Options:

A.

Calculated Insight Object

B.

Data Model Object

C.

Party Identification Object

D.

Data Lake Object

Question 8

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the Right to Be Forgotten. The Data 360 Consultant determines that Consent API will solve this business need. Which consideration should the consultant inform the customer about?

Options:

A.

Data Deletion requests are processed within 1 hour.

B.

Data Deletion requests submitted to Data 360 are passed to all connected Salesforce clouds.

C.

Data Deletion requests are submitted for Individual profiles.

D.

Data Deletion automatically happens for related records.

Question 9

Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data 360 Consultant use to meet this requirement?

Options:

A.

Segment on the Individual DMO

B.

Segment on a calculated insight based on Sales Orders

C.

Segment on the Sales Order DMO

D.

Segment on the Unified Individual DMO

Question 10

A Data 360 Consultant is attempting to configure Data 360 in an existing Developer Pro sandbox that was refreshed prior to the organization purchasing Data 360 licenses. Although the consultant has the Data 360 Admin permission set assigned in production, they cannot see the Data 360 Setup menu or the Data Spaces configuration options in the sandbox. Which action should the consultant take to resolve this issue?

Options:

A.

Refresh the sandbox immediately to pull the new metadata and license counts from production.

B.

Navigate to Company Information in the sandbox and select Match Production Licenses.

C.

Update the Contract Management settings in the sandbox to toggle the Data 360 Features switch to enabled.

D.

Manually create the Data 360 Admin permission set in the sandbox to match the production configuration.

Question 11

A developer at Cloud Kicks is integrating customer data from a legacy shoe-inventory system and a web-store platform into Data 360. They need a way to ensure the Customer Name field from both systems is recognized as the same attribute. Which component should the developer use to provide this standardized structure?

Options:

A.

An encryption key to secure PII during the data transfer

B.

A segmentation canvas for selecting desired customer attributes

C.

An identity resolution ruleset to merge duplicate records

D.

A data model object (DMO) to map and relate the data fields

Question 12

Which statement about Data 360 ' s Web and Mobile Application Connector is true?

Options:

A.

Any data streams associated with the connector will be automatically deleted upon deleting the app from Data 360 Setup.

B.

The connector schema can be updated to delete an existing field.

C.

A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

D.

The Tenant Specific Endpoint is auto-generated in Data 360 when setting the connector.

Question 13

A data architect has deployed an inbound change set containing a data kit into a new Salesforce Production org. Although the deployment status shows " Succeeded " , the architect notices that the specific data stream configurations and calculated insights included in the kit are not yet active or visible in the Data 360 functional tabs. What is the next required action the architect must perform to fully implement the configurations within the data kit?

Options:

A.

Install the data kit from the Data 360 Setup menu to map and activate the components.

B.

Re-upload the outbound change set from the source org to clear the metadata cache.

C.

Run a " Full Refresh " on all data streams within the newly deployed change set.

D.

Use the Salesforce Package Manager to verify the installation status of the components.

Question 14

A Data 360 Consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names—such as user, contact, and subscriber—and need a standard mapping.

Which term describes the process of mapping these different schema points into a standard data model?

Options:

A.

Transform

B.

Segment

C.

Harmonize

D.

Unify

Question 15

A Data 360 Consultant is building a segment to announce a new product launch for customers who have previously purchased black pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?

Options:

A.

Place the attributes for product color and product type in a single container.

B.

Place the attribute for product color in one container and the attribute for product type in another container.

C.

Place an attribute for the " black pants " calculated insight to dynamically apply.

D.

Place the attributes for product color and product type as direct attributes.

Question 16

A Data 360 Consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?

Options:

A.

The target field will only hold the time part and ignore the date part.

B.

The target field will throw an error and store null values.

C.

The target field will only hold the date part and ignore the time part.

D.

The target field will be able to hold both types of values.

Question 17

A Data 360 Consultant created a calculated insight that can be seen when ' Segmenting On ' Individuals on the segmentation canvas but not Unified Individual. What is the reason for this?

Options:

A.

The consultant doesn ' t have the correct permissions to see the calculated insight for Unified Individual segments.

B.

The calculated insight is missing a relationship to the Unified Individual data model object (DMO).

C.

The data space for the Unified Individual is different than the Individual data model object (DMO).

D.

Calculated insights can ' t be used for the Unified Individual data model object (DMO).

Question 18

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum- tier customer visits their investment pages more than three times in a 24- hour period, CF wants to immediately send an email that offers a private consultation. What should a Data 360 Consultant recommend for this business requirement?

Options:

A.

Create a segment with standard publish to Marketing Cloud Engagement.

B.

Create a streaming insight with a data action to Marketing Cloud Engagement.

C.

Create a segment with rapid publish to Marketing Cloud Engagement.

D.

Create a calculated insight with a data action to Marketing Cloud Engagement.

Question 19

A Data 360 Consultant recently discovered that their Identity Resolution process is matching individuals who share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?

Options:

A.

Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

B.

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

C.

Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Question 20

A lead architect needs to build a real-time Customer Health Dashboard in a custom web portal that displays a unified customer ' s recent purchase history (Engagement data) and their calculated loyalty score. Which API strategy is most appropriate to meet this requirement?

Options:

A.

Use the Metadata API to retrieve the schema of the unified profile, then use a standard REST GET call on the Individual object.

B.

Use the Query API to send an SQL/SOQL-based request to join data to retrieve a comprehensive view.

C.

Use the Profile API because it is optimized for high-speed retrieval of unified profile attributes and calculated insights.

D.

Use the Ingestion API to push the dashboard requirements into a data stream to trigger a webhook.

Question 21

A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?

Options:

A.

Sales Order > Unified Individual

B.

Unified Individual > Individual > Sales Order

C.

Sales Order > Individual > Unified Individual

D.

Unified Individual > Unified Link Individual > Sales Order

Question 22

A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed. Which Salesforce Data 360 feature should the company implement first to solve this problem?

Options:

A.

Unifying fragmented customer and business data into a single, comprehensive view

B.

Delivering personalized offers across channels based on advanced segmentation

C.

Creating real-time AI-driven recommendations for customer engagement

D.

Automating proactive service actions using IoT and predictive analytics

Question 23

After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?

Options:

A.

Within the Audit Trail logs for security compliance

B.

As an attribute on a related data model object (DMO)

C.

In a temporary CSV file available in the Setup menu

D.

Directly within the source system (for example, Marketing Cloud or Sales Cloud) only

Question 24

A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?

Options:

A.

Create a data kit and share a list of values across all marketing users.

B.

Create a Data 360 Report for each DMO that counts how many times each value appears for a given attribute.

C.

Utilize Data Explorer or Query Editor to identify common attribute values.

D.

Enable Value Suggestion for text fields on DMOs.

Question 25

When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?

Options:

A.

It reduces the file size of the source data before Data 360 attempts to read it.

B.

It is used to manually map source fields to the Cloud Information Model.

C.

It defines metadata and paths to identify specific files for the data stream and track updates.

D.

It provides the PGP public key required to decrypt the federated data files.

Question 26

A Data 360 Consultant at a global travel company has completed the mapping of several data lake objects (DLOs) to the data model objects (DMOs) for a new loyalty program. Before building segments, the consultant needs to verify that the join keys between the Unified Individual and the custom Loyalty Ledger DMO are returning the expected results. Which tool should the consultant use to execute a manual SQL query to preview these results?

Options:

A.

The Data 360 Calculated Insights Builder

B.

The Data 360 Query Editor

C.

The Data 360 Metadata Search

D.

The Data 360 Data Explorer

Question 27

What does the Source Sequence reconciliation rule do in Identity Resolution?

Options:

A.

Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

B.

Includes data from sources where the data is most frequently occurring

C.

Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source

D.

Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

Question 28

The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 30 minutes. They want the information about these candidates to automatically be available for segmentation in Data 360 and the candidates added to their recruiting system. Which feature should a Data 360 Consultant recommend to achieve this goal?

Options:

A.

Calculated insight

B.

Batch data transform

C.

Streaming data transform

D.

Streaming insight

Question 29

A global beverage company (data provider) and a sports media network (data consumer) are collaborating in a Data 360 clean room to identify high- value partnership opportunities. The parties decide to use the segment overlap use case template to determine how many of the beverage company ' s Premium Loyalty Members are also active subscribers of the sports network, without exposing raw personally identifiable information (PII). When configuring the segment overlap template, which requirement must be met to allow the results to be filtered by specific demographics like " Region " or " Age Group " in the final output?

Options:

A.

The Region and Age Group fields must be set as foreign keys in the data model objects (DMOs) of both organizations.

B.

Both parties must map their " Region " and " Age Group " data to a shared calculated insight before joining the clean room.

C.

The Data 360 Consultant must configure a many-to-many relationship between the two search index data model objects (DMOs).

D.

The data provider must include these additional fields as segmentation attributes within the use case template configuration.

Question 30

A Data 360 Consultant is configuring an activation for a segment created from the Unified Individual object to be sent to a Loyalty Cloud activation target. They would like to include the Loyalty Program Tier for personalization, but this field is stored in a separate Loyalty Program Member data model object (DMO) that was not used in the initial segment filters. Which feature should the consultant use during the activation setup to include this external identifier in the exported payload?

Options:

A.

Calculated insights to join the Loyalty Program Tier to the Unified Individual prior to segmentation

B.

Contact point priority to rank the Loyalty Program Tier above the standard Individual ID

C.

Activation membership to select the Loyalty Program Member DMO and its associated fields

D.

Data stream mappings to re-map the Loyalty Program Tier as a secondary key on the Individual object

Question 31

A data architect is designing a solution to trigger a high-priority Service Recovery flow in a core Salesforce CRM org immediately after a negative sentiment event is ingested from a streaming web source. The architect needs to minimize latency to ensure the customer service team can respond " in the moment. " Which Data 360 capability should the architect use to achieve this near-instantaneous trigger?

Options:

A.

Manual activation to a Salesforce CRM target

B.

Real-time data actions via an automation event-triggered flow

C.

Calculated insights published via real-time segment refresh

D.

Standard data actions via scheduled batch transforms

Question 32

Northern Trail Outfitters (NTO) is ingesting transaction data into Data 360. The source data includes Order ID, Order Date, and Total Amount, which map to the standard Sales Order data model object (DMO). Additionally, NTO needs to capture a unique Sustainability Packaging Fee for each transaction, which is not available in the standard model. Which modeling approach should a Data 360 Consultant recommend to support this requirement?

Options:

A.

Map standard fields to the Sales Order DMO and add a custom attribute for the fee.

B.

Map all fields to a new Custom DMO specifically created for NTO transactions.

C.

Use Sales Order DMO and map the packaging fee to the Order Description field.

D.

Create a calculated model to derive the sustainability fee using a streaming data transform.

Question 33

A data architect is using Change Sets to move a new set of data configurations between two Salesforce Data 360 environments. The architect has created a data kit in the source org that includes several new data streams and identity resolution rules. Which component type should the architect select when adding these to the outbound change set to ensure the configuration is successfully transferred?

Options:

A.

Data Stream Configuration

B.

Identity Resolution Ruleset

C.

Data 360 Metadata Definition

D.

Data Package Kit Definition

Question 34

What does the Ignore Empty Value option do in Identity Resolution?

Options:

A.

Ignores Individual object records with empty fields when running identity resolution rules

B.

Ignores Contact Point object records with empty fields when running identity resolution rules

C.

Ignores empty fields when running reconciliation rules

D.

Ignores empty fields when running match rules