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Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Question 1

A global ecommerce brand tasks a Data 360 Consultant with resolving duplicate customer records originating from a web portal, a mobile app, and a physical point-of-sale system. The goal is to ensure that a customer is recognized as the same individual across all three sources to provide a consistent service experience. Which feature should the consultant configure to achieve this outcome?

Options:

A.

Matching rules within the Identity Resolution settings to link source records

B.

Data transform logic to normalize naming conventions during the ingestion process

C.

Partitioning strategies to separate data based on the original source system

D.

Streaming insights to detect real-time changes in customer contact information

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Question 2

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum- tier customer visits their investment pages more than three times in a 24- hour period, CF wants to immediately send an email that offers a private consultation. What should a Data 360 Consultant recommend for this business requirement?

Options:

A.

Create a segment with standard publish to Marketing Cloud Engagement.

B.

Create a streaming insight with a data action to Marketing Cloud Engagement.

C.

Create a segment with rapid publish to Marketing Cloud Engagement.

D.

Create a calculated insight with a data action to Marketing Cloud Engagement.

Question 3

Which tool should users use to visualize and analyze unified customer data in Data 360?

Options:

A.

Salesforce CLI

B.

Heroku

C.

Intelligence Reports Advanced

D.

Tableau

Question 4

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a Data 360 Consultant recommend in this scenario?

Options:

A.

Create a junction object in Salesforce CRM and modify the ingestion strategy.

B.

Use batch transforms to create a second data lake object.

C.

Clone the data source object.

D.

Create a data kit from the data lake object and deploy it to the same Data 360 org.

Question 5

A customer has two Data 360 orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data 360 orgs. What is recommended to package and promote this configuration to the customer ' s second org?

Options:

A.

Use the Salesforce CRM Connector.

B.

Use the Metadata API.

C.

Package as an AppExchange application.

D.

Create a data kit.

Question 6

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?

Options:

A.

Create new segments using nested segments.

B.

Package High Investment Balance Customers in a data kit.

C.

Create new segments by cloning High Investment Balance Customers.

D.

Create a High Investment Balance calculated insight.

Question 7

Northern Trail Outfitters (NTO) has a machine learning (ML) model trained externally in Amazon SageMaker to predict customer churn, and wants to use that model ' s inference inside Data 360 without duplicating data. What should NTO do to achieve this?

Options:

A.

Use built-in Data 360 Calculated Insights.

B.

Consume the predictions from the external platform as a data lake object (DLO).

C.

Connect the trained model in Data 360 in Bring Your Own Model (BYOM).

D.

Use an out-of-the-box Einstein Studio customer churn predictive model.

Question 8

A lead architect needs to build a real-time Customer Health Dashboard in a custom web portal that displays a unified customer ' s recent purchase history (Engagement data) and their calculated loyalty score. Which API strategy is most appropriate to meet this requirement?

Options:

A.

Use the Metadata API to retrieve the schema of the unified profile, then use a standard REST GET call on the Individual object.

B.

Use the Query API to send an SQL/SOQL-based request to join data to retrieve a comprehensive view.

C.

Use the Profile API because it is optimized for high-speed retrieval of unified profile attributes and calculated insights.

D.

Use the Ingestion API to push the dashboard requirements into a data stream to trigger a webhook.

Question 9

A Data 360 Consultant recently discovered that their Identity Resolution process is matching individuals who share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?

Options:

A.

Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

B.

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

C.

Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Question 10

What is the main reason to use a secondary index on a data lake object (DLO)?

Options:

A.

To compress the storage footprint of the raw data

B.

To transform raw data into a different data type

C.

To enable efficient querying on non-primary key attributes

D.

To increase the write speed of the ingestion pipeline

Question 11

An organization wants to give users the ability to identify and select text attributes from a picklist of options. Which Data 360 feature should help with this use case?

Options:

A.

Data harmonization

B.

Value suggestion

C.

Transformation formulas

D.

Global picklists

Question 12

Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

Options:

A.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

B.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

C.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

D.

Set a refresh schedule for the calculated insights to occur every hour.

Question 13

A Data 360 Consultant created a calculated insight that can be seen when ' Segmenting On ' Individuals on the segmentation canvas but not Unified Individual. What is the reason for this?

Options:

A.

The consultant doesn ' t have the correct permissions to see the calculated insight for Unified Individual segments.

B.

The calculated insight is missing a relationship to the Unified Individual data model object (DMO).

C.

The data space for the Unified Individual is different than the Individual data model object (DMO).

D.

Calculated insights can ' t be used for the Unified Individual data model object (DMO).

Question 14

A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?

Options:

A.

Sales Order > Unified Individual

B.

Unified Individual > Individual > Sales Order

C.

Sales Order > Individual > Unified Individual

D.

Unified Individual > Unified Link Individual > Sales Order

Question 15

A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?

Options:

A.

Extend the relevant standard DMOs by adding custom fields to accommodate the missing data.

B.

Ignore the business-specific fields and map only the fields that exist in the standard DMOs.

C.

Create a new custom DMO for every business-specific field identified in the source system.

D.

Map the business-specific fields to the " Other " category to avoid modifying the standard model.

Question 16

When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?

Options:

A.

Disabling all calculated insights before starting the training process

B.

Ensuring the training dataset contains at least 10 million records

C.

Auditing training data to identify which segments of the customer base are underrepresented

D.

Using only unstructured data to prevent pattern recognition

Question 17

What is a key requirement for a flow to be able to act on Data 360 data in near real time using a data action?

Options:

A.

The data action must be mapped to a platform event that the flow is subscribed to.

B.

The Data 360 home instance must be in the same Salesforce CRM org.

C.

The flow must be active and the user must have the Data 360 Marketing Admin permission.

D.

The flow must be a screen flow embedded on the record page.

Question 18

A Data 360 Consultant needs to provide real- time, multidimensional analytics for a derived insight, " Net Profit " , to be used within Tableau Next. The requirements specify that the metrics must be as up to date as possible while allowing users to dynamically filter by region, period, and product category. Which approach should the consultant take?

Options:

A.

Define a real-time data graph.

B.

Create a calculated insight using SQL.

C.

Create a calculated field in the semantic layer.

D.

Configure a streaming transform.

Question 19

A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?

Options:

A.

Map the external data directly to the Unified Individual data model object (DMO).

B.

Establish a connection in the Data 360 Setup using the specific provider ' s credentials.

C.

Create a data stream using the Bulk API category using the specific provider ' s credentials.

D.

Run an identity resolution matching rule.

Question 20

A global ecommerce company uses Salesforce Data 360 to unify customer profiles across multiple systems, including Salesforce CRM, Commerce Cloud, and Snowflake. The business wants to securely leverage unified customer data across Snowflake to support analytics and downstream use cases. The solution must meet the following requirements: Customer data accessed from Snowflake must be read- only; Updates to customer profiles must be available in near real time; The overall architecture must minimize operational complexity and data duplication. Which approach should the Data 360 Consultant recommend?

Options:

A.

Expose Data 360 data through REST APIs and ingest it into Snowflake using streaming ingestion.

B.

Schedule nightly exports of Data 360 data to cloud storage and load it into Snowflake using automated pipelines.

C.

Replicate Data 360 data into Salesforce standard objects and sync those objects to Snowflake using extract, transform, load (ETL) tools.

D.

Use Data 360 Data Sharing to share unified customer data directly to Snowflake.

Question 21

What does the Source Sequence reconciliation rule do in Identity Resolution?

Options:

A.

Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

B.

Includes data from sources where the data is most frequently occurring

C.

Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source

D.

Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

Question 22

A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?

Options:

A.

Calculated Insight Object

B.

Data Model Object

C.

Party Identification Object

D.

Data Lake Object

Question 23

Cumulus Financial wants its service reps to view all cases associated with a Unified Individual on a contact record. Which feature should a Data 360 Consultant consider for this use case?

Options:

A.

Related List Enrichment

B.

Segment Activation

C.

Copy Field Enrichment

D.

Data Action

Question 24

What is a reason to create a formula when ingesting a data stream?

Options:

A.

To concatenate files so they are ingested in the correct sequence

B.

To remove duplicate rows of data from the data stream

C.

To add a unique external identifier to an existing ruleset

D.

To transform a datetime field into a date field for use in data mapping

Question 25

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

Options:

A.

Create a segment and copy it for each brand.

B.

Create, publish, and deploy a data kit.

C.

Create a reusable container block with common criteria.

D.

Create a nested segment.

Question 26

A retail company wants a dashboard to display " Top 10 Trending Products " based on product page views over the last 24 hours. The company typically has over 500 million engagements a week. The requirements specify that the maximum latency for data freshness is 15 minutes and the dashboard must load with minimal load times for executive users. Which architectural component should the Data 360 Consultant use to meet these performance and scale requirements?

Options:

A.

Direct Related List

B.

Calculated Insights

C.

Real-Time Data Graph

D.

Streaming Insight

Question 27

A customer service manager wants to implement generative AI in Salesforce to help agents answer customer inquiries. They are concerned that the AI might give generic or inaccurate responses if it doesn ' t have access to the company ' s internal knowledge and data. Which Salesforce Data 360 feature should help ensure the AI provides accurate, contextually relevant answers by using internal data?

Options:

A.

Disabling vector embeddings to increase the accuracy of generative model processing

B.

Automatically converting unstructured data into structured Salesforce records

C.

Retrieval Augmented Generation (RAG) to ground AI prompts with relevant internal data

D.

Replacing all structured data with AI-generated insights

Question 28

An analyst needs to verify the data populated in a newly mapped data model object (DMO). They open the Query Editor within the Data 360 interface to perform a quick check of the records. What is the programming language the analyst must use to retrieve and view records from the DMO within this tool?

Options:

A.

Salesforce Object Query Language (SOQL)

B.

JavaScript Object Notation (JSON)

C.

Apex Data Manipulation Language

D.

Structured Query Language (SQL)