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Salesforce Data Cloud Data-Cloud-Consultant Passing Score

Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Question 21

A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?

Options:

A.

Sales Order > Unified Individual

B.

Unified Individual > Individual > Sales Order

C.

Sales Order > Individual > Unified Individual

D.

Unified Individual > Unified Link Individual > Sales Order

Question 22

A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed. Which Salesforce Data 360 feature should the company implement first to solve this problem?

Options:

A.

Unifying fragmented customer and business data into a single, comprehensive view

B.

Delivering personalized offers across channels based on advanced segmentation

C.

Creating real-time AI-driven recommendations for customer engagement

D.

Automating proactive service actions using IoT and predictive analytics

Question 23

After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?

Options:

A.

Within the Audit Trail logs for security compliance

B.

As an attribute on a related data model object (DMO)

C.

In a temporary CSV file available in the Setup menu

D.

Directly within the source system (for example, Marketing Cloud or Sales Cloud) only

Question 24

A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?

Options:

A.

Create a data kit and share a list of values across all marketing users.

B.

Create a Data 360 Report for each DMO that counts how many times each value appears for a given attribute.

C.

Utilize Data Explorer or Query Editor to identify common attribute values.

D.

Enable Value Suggestion for text fields on DMOs.