The correct answer is B. Personas, as identified in the uploaded UX Designer study guide.
A persona is a research-based representation of an archetypical user. It consolidates recurring characteristics such as goals, behaviors, common tasks, motivations, and pain points into a form that designers and stakeholders can use throughout the design process.
This is especially relevant when Cloud Kicks is designing for both internal and external audiences. Different user groups can have substantially different objectives and interaction patterns, so documenting representative personas helps prevent the team from designing around assumptions or around a single generic “user.”
Option A, Storyboards, illustrate scenarios or sequences of activity. They are useful for showing how a person interacts with a solution over time, but they do not primarily document the archetypical characteristics of the user.
Option C, User Stories, capture requirements from a user's perspective, typically describing what a user wants to accomplish and why. They support backlog definition but are not a full representation of the user's characteristics and pain points.
The study-guide distinction is therefore straightforward: personas describe who the user is; user stories describe what the user needs; storyboards show an experience unfolding over time.
Study Guide reference/topics: Personas, archetypes, user goals, tasks, pain points, Discovery.
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