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Free Access Salesforce MC-Con-201 New Release

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Total 104 questions

Salesforce Certified Marketing Cloud Next Consultant Questions and Answers

Question 5

Northern Trail Outfitters needs to update an individual's consent in near real time when a customer submits a web form.

Which solution should the Marketing Cloud Next Consultant recommend?

Options:

A.

Create an automation event-triggered flow that includes a Consent Request Flow element to update the customer's consent preferences.

B.

Use the Data 360 Ingestion API to ingest records into a data stream and map to the Subscription Consent Data Model Object (DMO).

C.

Create a streaming data transform to map incoming form submissions to the Communication Subscription Consent Data Model Object (DMO).

Question 6

A Marketing Cloud Next Consultant observes a spike in Data Services Credits usage in Digital Wallet. The consultant already optimized the number of rows processed by Identity Resolution.

Which other method should the consultant use to reduce credit consumption?

Options:

A.

Disable "Run jobs automatically" on the identity resolution rule(s).

B.

Maintain multiple active rulesets per primary Data Model Object (DMO) per data space.

C.

Delete and recreate data streams to remove unused records.

Question 7

Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?

Options:

A.

Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object

B.

Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'

C.

Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object

Question 8

Northern Trail Outfitters (NTO) wants to set up distinct marketing channels for its North American and European operations. Each region has separate regulatory requirements and branding guidelines. The Marketing Cloud Next Consultant must ensure that marketing activities and assets are completely segregated between the two regions.

Which initial step must the consultant take in the Marketing Cloud Next setup?

Options:

A.

Implement two distinct Data Spaces in Data 360.

B.

Configure a separate Business Unit for each region.

C.

Establish a unique CMS Workspace for each region.

Page: 2 / 8
Total 104 questions