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Architect Exams B2C-Solution-Architect Release Date

Salesforce Certified B2C Solution Architect(SP23) Questions and Answers

Question 21

Universal Containers has been using Service Cloud and recently decided to implement Marketing Cloud. There are many data quality issues in Service Cloud like duplicates and incomplete email addresses. They want to use Marketing Cloud to send personalized communications.

Which two recommendations should a Solution Architect make when suggesting a migration strategy from an existing Service Cloud implementation to a new Marketing Cloud one?

Choose 2 answers

Options:

A.

Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.

B.

Use Customer Data Platform (CDP) to synchronize data between Service Cloud and Marketing Cloud.

C.

Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.

D.

Build a custom connector between Service Cloud and Marketing Cloud that will remove the duplicates.

Question 22

A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.

The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.

In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?

Choose 2 answers

Options:

A.

Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.

B.

Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.

C.

Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication

preference center on a secure page within the same storefront UI.

D.

Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.

Question 23

A company wants to use the Salesforce Platform for their needs. They need a marketing solution, an online ordering platform, and a b solution for service agents, The goal of the company is to provide end-to-end support for their customers.

What is an example of a deliverable that the Solution Architect should provide to make sure the company understands the solution that is needed?

Options:

A.

Technical Design Specification showing the data mapping/model and systems integration

B.

Final design document for storefront pages and service agent experience

C.

Email templates and copy for suggested marketing emails

D.

Organization chart of the company completed by the Solution Architect

Question 24

A global pharmaceutical company wants to roll-out online shopping for customers in multiple countries and needs a quick return on investment (ROI). The company is considering how to market products from prenatal vitamins to drug therapies that improve neonatal outcomes.

Each country has its own regulations around marketing and online sales. Some countries may not allow marketing to Individuals, but will allow marketing to healthcare providers and have different regulations for various channels and touchpoints. In some countries, they are allowed to use curated social content tor product ratings and discussions. In addition, branding Is uniquely defined In each country so the company would like to combine ecommerce with existing content management systems.

What strategy should a Solution Architect recommend to solve these needs?

Options:

A.

B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency and translation workbench.

B.

Headless BZC Commerce. LINK cartridges. SFRA-style development with Heroku and MuleSoft.

C.

Multi-org approach with Partner and Customer Communities, B2C Commerce, Heroku, and Mulesoft for SFKA-style development.

D.

Multi-org approach with Service Cloud, LINK cartridges and translation workbench, and Partner and Customer Communities.