Information-Technology-Management Exam Dumps : WGU Information Technology Management QGC1

Understanding the Scenario:

The company is shifting focus from mass marketing to personalized marketing, targeting individual customers with tailored offerings.

Role of CRM:

CRM systems gather and analyze customer data, including purchase history, preferences, and interactions, to personalize marketing strategies.

CRM tools help businesses cross-sell and upsell products effectively by understanding customer needs.

Why Other Options Are Incorrect:

Option A (DM): Distribution management focuses on the logistics of product delivery.

Option C (SCM): Supply chain management optimizes production and delivery, not marketing.

Option D (OM): Operations management focuses on internal processes rather than customer interactions.

References:

"The Role of CRM in Modern Marketing" – Forrester

CRM Best Practices Guide – Salesforce

Definition of Discovery Prototyping:

Discovery prototyping is an iterative design approach that builds a working model or prototype of a system to gather feedback and ensure it meets user and business requirements.

The goal is to refine the system iteratively based on feedback before full development begins.

Key Characteristics:

Helps identify gaps between user expectations and design early in the process.

Reduces risks of rework and enhances user satisfaction.

Incorrect Options Analysis:

A. Rapid Application Development (RAD): Focuses on faster delivery of applications through iterative development but not solely on prototyping.

B. Joint Application Development (JAD): Refers to collaborative sessions for gathering requirements, not iterative prototyping.

D. Loose Coupling: Refers to software design principles, not prototyping.

References and Documents of Information Technology Management:

"Iterative Design and Prototyping Best Practices" (Gartner).

ITIL Systems Design Guidelines (Axelos).

Purpose of Internet Use Policy in IT Ethics:

An Internet Use Policy is a subset of an organization’s IT ethics policy. It outlines acceptable use of the organization’s internet resources by employees.

By defining clear guidelines, the policy aims to minimize time wasted on personal browsing and ensure internet use aligns with business goals.

Relation to Worker Productivity:

The policy is designed to prevent misuse of the internet (e.g., excessive social media use or visiting non-work-related websites), which can negatively impact productivity.

Encouraging responsible use fosters a professional environment and helps employees focus on work-related tasks.

Why Other Options Are Incorrect:

Option B: Email monitoring may be part of broader IT security policies but is not the focus of Internet Use policies.

Option C: Branding guidelines apply to communication policies, not internet usage policies.

Option D: Printer usage is covered under equipment policies, not internet use policies.

References:

"Employee Internet Use Policy Guidelines" – SHRM

IT Ethics and Acceptable Use Policies, ISO 27002