C_C4H63_2411 Exam Dumps : SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform

 In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors. References = Audiences | SAP Help Portal, Creating Audiences - SAP Learning

The recommended schema for modeling orders when importing them into the SAP Customer Data Platform is the Activity schema. This schema is designed to contain all potential customer activities, which include orders, service calls, service requests, marketing campaigns, registration, subscription, and more. The ‘Orders’ activity is specifically preconfigured in the Activities schema, and it is made up of nodes that hold activity data such as order ID, currency description, order amount, and tax amount1.

References = The information is based on the SAP Customer Data Platform documentation, particularly the section on the Activity Schema found in the SAP Help Portal1.

For a customer to be included in an audience within the SAP Customer Data Platform, it is essential that they have an active processing purpose, such as “Marketing consent”. This processing purpose is a prerequisite for adding customers as audience members, ensuring that data governance and customer consent are respected.

References = The information is derived from the SAP Help Portal documentation on Audiences, which emphasizes the importance of having an active processing purpose for customers to be part of an audience1.