The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?
Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?
The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?
A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.
What should an associate use when importing data into a Marketing Cloud Engagement data extension?
Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.
How does the A/B test handle the winning condition?
A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.
Which email send status explains why the most recent email failed to send?
A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.
Which Journey Builder feature supports this subject line test?
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
• There are two separate content versions available.
•The two contentversionswill need to be evaluated on performance.
•The two content versions will need to be contained into one content block.
Which content block should the associate use?
A marketing associate needs to import a CSV file into a data extension.
Which delimiter should the associate select to correctly import this file type?
Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud?
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.
Where should an associate view the status of the subscriber?
Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?