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Free and Premium Salesforce Plat-UX-102 Dumps Questions Answers

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Total 175 questions

Salesforce Certified Platform Strategy Designer Questions and Answers

Question 1

Cloud Kicks ' stakeholders engaged a strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal. Which capability should drive self-service in Experience Cloud?

Options:

A.

Allowing customers to see their open cases

B.

Exposing their knowledge base to customers

C.

Providing dashboards of orders to customers

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Question 2

A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long- term growth potential?

Options:

A.

Annual app downloads

B.

App sales over time

C.

Customer retention rate

Question 3

An insurance company has a claims handling process that involves multiple team members, different departments, and many disparate systems. Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?

Options:

A.

MuleSoft

B.

Sales Cloud

C.

Financial Services Cloud

Question 4

Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK ' s team knows the importance of pushing for environmental impact in their latest designs. What should they do to prepare to measure progress toward this goal?

Options:

A.

Only interview customers who value environmentalism to uncover needs from CK ' s desired customer base of ethical consumers.

B.

Schedule a workshop with key product stakeholders to brainstorm ' how might this new product be more sustainable? '

C.

Create a journey map that extends into pre-purchase and post use disposal to uncover unseen impacts of the product ' s lifecycle.

Question 5

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision-making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Jobs to be Done Framework

B.

Human-Centered Design

C.

Consequences Scanning Workshop

Question 6

Cloud Kicks ' sales representatives are complaining that some Lightning web components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?

Options:

A.

Run the Salesforce Optimizer.

B.

Utilize the Lightning Usage App.

C.

Create a case with Salesforce Support.

Question 7

Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea. Which part of the business model canvas represents desirability?

Options:

A.

Value proposition

B.

Key activities

C.

Customer segments

Question 8

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Service Mapping

B.

Ecosystem Mapping

C.

Journey Mapping

Question 9

Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free merchandise, which key business criteria should be ensured?

Options:

A.

Desirability

B.

Viability

C.

Feasibility

Question 10

Cloud Kicks wants to improve its business model to be closer to its customers and provide quantifiable improvements to business efficiency. Which framework should be used to drive the success of the new business model?

Options:

A.

Feasible, Viable, Impactful

B.

Usable, Feasible, Cost-Effective

C.

Desirable, Feasible, Viable

Question 11

The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact matrix to help them prioritize their work. What is the purpose of an Impact & Effort matrix?

Options:

A.

To compare products based on predefined criteria to enable stakeholder discussion

B.

To prioritize projects based on key goals outlined in project framing

C.

To classify projects according to their level of urgency

Question 12

Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?

Options:

A.

Phases of feature development

B.

Effort sizing and user story points

C.

Instrumentation and POC prototypes

Question 13

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?

Options:

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

Question 14

The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear. What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative?

Options:

A.

Share customer needs and tie them to business goals.

B.

Complete a competitive analysis collaboratively in a workshop.

C.

Select the most senior stakeholder ' s goal as a path forward.

Question 15

A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams. What is a rule strategy designers should follow when facilitating a brainstorming session?

Options:

A.

Emphasize critique of proposed ideas.

B.

Encourage participants to build on proposed ideas.

C.

Explore qualitative assessment of proposed ideas.

Question 16

Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Options:

A.

Wireframes and a total addressable market (TAM) calculation

B.

Research findings and a competitive analysis.

C.

Inspiring graphics and personas

Question 17

In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity to create a more sustainable sneaker. Which additional topics should CK consider before framing the design challenge as a How Might We question?

Options:

A.

Shareholder priorities and design team capabilities

B.

Potential market size and supply chain costs

C.

Business drivers and signals of success

Question 18

Cloud Kicks ' (CK) product teams are well-led, productive, and meet their KPIs. However, the teams tend to become siloed and focused on their individual team priorities, occasionally leaving CK ' s customer experience fragmented. Which tool should CK ' s strategy designer recommend to grow and nurture cross-departmental collaboration?

Options:

A.

Annual leadership summit

B.

V2MOM with shared methods

C.

Roadmap of cross-product features

Question 19

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision- making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Human-Centered Design

B.

Jobs to be Done Framework

C.

Consequence Scanning Workshop

Question 20

Cloud Kicks ' primary business goal for its new customer acquisition program is to increase diversity. Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Options:

A.

Solve for one, extend to many through a persona spectrum.

B.

Hold focus groups with traditionally underrepresented participants.

C.

Use Jobs to Be Done to increase empathy with the audience.

Question 21

Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?

Options:

A.

Identify the biggest questions about the product vision and collect data on prototypes.

B.

Run qualitative user research on the product vision and share key feedback with stakeholders.

C.

Conduct a competitive analysis of other products in the same market as the product vision.

Question 22

Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?

Options:

A.

Desirability, viability, and feasibility

B.

Novelty, privacy, and ...

C.

Competitive advantage, impact, and own ability

Question 23

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Strictly align to stakeholders ' business requirements.

B.

Create high-fidelity prototypes to gain design buy-in.

C.

Align UX research goals with stakeholders ' goals.

Question 24

Cloud Kicks (CK) is considering developing a social platform for customers to connect and share best exercise practices. CK hypothesizes it will only be successful if customers routinely use the platform. Which discipline should be the primary driver of the design for repeat engagement?

Options:

A.

Behavioral economics

B.

Data analytics

C.

Organizational psychology

Question 25

Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Options:

A.

A hypothesis, project plan, and financial reimbursement for users

B.

A code of conduct, ethics training, and a research data handling policy

C.

A customer journey map, research scenario, and a RAID log

Question 26

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers. Which approach should the team use?

Options:

A.

Jobs To Be Done framework

B.

Customer journey mapping

C.

Business process modelling

Question 27

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.

Content strategy

B.

Customer interviews

C.

Journey mapping

Question 28

A strategy designer leads a new UX project and needs to align with stakeholders who have varying degrees of interest and influence on the project. The designer wants to understand each stakeholder ' s potential negative and positive impacts on the project. Which tactic should be used?

Options:

A.

Stakeholder Analysis

B.

Stakeholder KPIs

C.

Stakeholder Focus Group

Question 29

The strategy designer at Cloud Kicks is using a How Might We statement to frame their design challenge. What should they do to test their statement to ensure it successfully guides their design process?

Options:

A.

Use rapid ideation with project team.

B.

Test the statement with end users.

C.

Launch an online survey.

Question 30

Cloud Kicks (CK) is coming to the end of its initial discovery phase, and the implementation team wants to plan a deliverable with a high-level overview of the system ' s design. CK ' s strategy designer will work with the Salesforce Architect to produce this deliverable and present it to specific business and technical stakeholders. Which architecture diagram should they use for this presentation?

Options:

A.

Solution Architecture

B.

Reference Architecture

C.

Entity Relationship

Question 31

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?

Options:

A.

Consumer Goods Cloud

B.

Loyalty Cloud

C.

Marketing Cloud

Question 32

Cloud Kicks (CK) is working on enhanced functionality for an existing sales application. What should CK do to ensure the proposed design is compatible with the current data model?

Options:

A.

Create high fidelity prototypes.

B.

Perform end user testing.

C.

Run a technical design critique.

Question 33

A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long-term growth potential?

Options:

A.

Annual app downloads

B.

Customer retention rate

C.

App sales over time

Question 34

Leadership at Cloud Kicks just approved a vision for a new digital commerce and service strategy. They ask the strategy designer to create a roadmap to help them understand the rollout process and implications. What should be one of the initial steps to take when creating a program roadmap?

Options:

A.

Develop a RACI diagram among internal stakeholders only.

B.

Create a release plan matching calendar-based milestones.

C.

Start with a phased approach, then address foundational items early.

Question 35

Cloud Kicks (CK) is designing an in person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

Question 36

In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant. Which tool should the team use to justify the strategy?

Options:

A.

Prioritization matrix

B.

Business model canvas

C.

Criteria scorecard

Question 37

A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?

Options:

A.

Prototyping

B.

Journey mapping

C.

Ideation

Question 38

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?

Options:

A.

Needs

B.

Challenge

C.

Mission

Question 39

As part of Cloud Kicks ' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format. Which considerations should a strategy designer share?

Options:

A.

Applicable privacy acts

B.

Cookie consent requirements

C.

Globally-accepted privacy act

Question 40

Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept. What is a core component of a successful GTM strategy?

Options:

A.

Product value proposition

B.

Test-driven development

C.

Digital marketing plan

Question 41

Cloud Kicks is excited about a new customer self-service initiative. Within the stakeholder team, a support manager has shared features they want to recreate from their previous system; a product manager wants to implement new features that were not available in their previous system. There is a concern that conflicting demands may lead to organizational paralysis on the project. What should the strategy designer recommend to stakeholders to remediate risks?

Options:

A.

Map features between the two systems and let stakeholders prioritize.

B.

Revisit customer research to inform internal prioritization.

C.

Advise executive leadership to make the decision about priorities.

Question 42

A strategy designer is pitching a vision presentation to their customer ' s lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line. Which strategy should the designer employ to communicate the vision?

Options:

A.

Ask each team member to present a few slides to signal the presentation is the result of many people ' s ideas and consensus.

B.

Ask the customer to participate in the presentation to pitch the vision to their lead, signaling buy-in and shared ownership of the project work.

C.

Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive.

Question 43

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.

Journey mapping

B.

Customer interviews

C.

Content strategy

Question 44

Cloud Kicks (CK) wants to launch a new application that will change the processes and operating procedures within the organization. To propose a rollout of the new application, CK ' s design team plans on building and testing a Minimum Viable Product (MVP). Which outcome should the team focus on when defining the MVP?

Options:

A.

Testing an outline of all features and possibilities of the product

B.

Assessing essential features of the product with a large group of users

C.

Validating or invalidating the essential features of the product

Question 45

Cloud Kicks wants to improve its business model to be closer to its customers and provide quantifiable improvements to business efficiency. Which framework should be used to drive the success of the new business model?

Options:

A.

Usable, Feasible, Cost-Effective

B.

Feasible, Viable, Impactful

C.

Desirable, Feasible, Viable

Question 46

Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device. What should the strategy designer do to engage with internal stakeholders invested in the project?

Options:

A.

Assign specific tasks to each stakeholder so they each add something important to the project.

B.

Align stakeholders on what success for the initiative looks like and communicate progress throughout the project.

C.

Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.

Question 47

Cloud Kick ' s sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutions. What should the Strategy Designer recommend to streamline their sales cycle?

Options:

A.

Create a custom sales cycle that maps exactly to their needs

B.

Suggest to simplify the complex sales cycle to make it fit the standard setup

C.

Implement Revenue Cloud

Question 48

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience. What should analogous research help them accomplish?

Options:

A.

Bring fun into an otherwise boring project.

B.

Generate unexpected ideas and increase empathy.

C.

Explain a complex strategy to varied stakeholders.

Question 49

A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. Which option reflects the format of the design challenge statement?

Options:

A.

As a user, I want to see trending support resources upon the first login to customer support so I can save my time.

B.

How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?

C.

Unify platforms and centralize support operations to save customers time and reduce business costs.

Question 50

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Strictly align to stakeholders ' business requirements.

B.

Align UX research goals with stakeholders ' goals.

C.

Create high-fidelity prototypes to gain design buy-in.

Question 51

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Journey Mapping

B.

Service Mapping

C.

Ecosystem Mapping

Question 52

The design team at Cloud Kicks has created a vision for a new virtual try-on tool for its products, which would apply to multiple product lines, brands, and regions. Which roadmap should the strategy designer create to communicate the planned releases of multiple products in a single view?

Options:

A.

Product roadmap

B.

Portfolio roadmap

C.

Strategy roadmap

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Total 175 questions