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Salesforce Marketing-Cloud-Personalization Dumps

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Total 111 questions
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Marketing Cloud Personalization Accredited Professional Exam Questions and Answers

Question 1

What are Marketing Cloud Personalization's machine learning powered algorithms called?

Options:

A.

Data Science Workbench

B.

Machine Learning Tools

C.

Einstein Decisions

D.

Einstein Recipes

Question 2

The Sitemap is implemented to manage which channel solution?

Options:

A.

Email

B.

Server-side

C.

Web

D.

Mobile

Question 3

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Options:

A.

Viewer

B.

Campaign editor

C.

Editor

D.

Campaign author

Question 4

How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?

Options:

A.

30 Seconds

B.

30 milliseconds

C.

1 second

D.

1 minutes

Question 5

What two features of interaction studio can be used in an open-time email campaign?

Options:

A.

Promotion

B.

Attribute

C.

Survey

D.

Recipe

Question 6

How many total global goals and filters can you define for your dataset in IS?

Options:

A.

64 total for both filters and goals

B.

25 filers and 25 goals

C.

Unlimited

D.

300 total between filters and goals

Question 7

During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

Options:

A.

Datasets

B.

Site Architecture

C.

ETL Feeds

D.

Attribute Model

E.

Site Catalog

Question 8

What three features are used to support mobile web personalization?

Options:

A.

SiteMap

B.

Web SDK

C.

Mobile SDK

D.

Mobile Data Campaign

E.

Templates

Question 9

What is the unified customer profile?

Options:

A.

A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel

B.

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C.

A unified view of all customer activity across, websites, web applications, mobile store, call center

D.

A profile view for administrators to see activity across all of the customer touch points

Question 10

What is the maximum number of user attributes you can setup per dataset?

Options:

A.

100

B.

50

C.

250

D.

500

Question 11

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

Options:

A.

Server-side campaign

B.

Web campaign

C.

Mobile campaign

D.

Email campaign

Question 12

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Options:

A.

Dimensions

B.

Channel

C.

Directory

D.

Catalog

Question 13

Which two successs metrics can a company achieve with IS their web channel?

Options:

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

Question 14

When using B2B Detect, which two options are valid account origins?

Options:

A.

IP address

B.

Time of day

C.

Customer date of birth

D.

Account Domain

Question 15

What two features of interaction studio have functionality to perform an A/B testing?

Options:

A.

Templates

B.

Campaigns

C.

Segments

D.

Recipes

Question 16

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Options:

A.

Audience

B.

Salesforce data

C.

API

D.

Date based

Question 17

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

Options:

A.

25 filters and 25 goals

B.

Unlimited

C.

300 total between filters and goals

D.

64 total between filters and goals

Question 18

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Options:

A.

Co-Buy

B.

Similar Items

C.

Trending

D.

Co-Browse

Question 19

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

Options:

A.

Single view of customer

B.

Unified customer profile

C.

Unified view of customer

D.

Single Source of Truth

Question 20

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Options:

A.

Data-in, understand, engage, data-out, analyse

B.

Know, understand, personalise, engage, analyse

C.

Identify, understand, decide, act, analyse

D.

Profile, insight, understand, act, analyse

Question 21

What are two ways to populate the Marketing Cloud Personalization catalog?

Options:

A.

Email Pixel

B.

Third-party Integration

C.

ETL Feed

D.

Web SDK

Question 22

What three components can a web developer define by pageType?

Options:

A.

Item Actions

B.

Campaign

C.

Goals

D.

Content Zones

E.

Capturing Attribute

Question 23

How does IS define web template?

Options:

A.

A repeatable framework used to create a web campaign

B.

A google Chrome Extension

C.

The events and behavior of what will be captured on the websites

D.

An area on your site that a developer has configured.

Question 24

What are the components of an Marketing Cloud Personalization web campaign?

Options:

A.

Email capture, homepage, and product requisite

B.

Affinity, infobar, and attribution window

C.

Configured recipe, visitor profile, and content window

D.

Experience, template, and content zone

Question 25

What would a marketer include if they want to ensure they display recommendations from more than one category?

Options:

A.

Variation

B.

Exclusion

C.

Ingredient

D.

Booster

Question 26

What are the three ways segments are used in Interaction studio?

Options:

A.

Set goals and filters

B.

Targeting for campaigns

C.

Creation related lists within salesforce CRM

D.

Analytics, trends and engagement

E.

Recommending products

Question 27

If you want to compare the completion of two objectives based on a filter, what report would you use?

Options:

A.

Visitor behaviour report

B.

Referring sources report

C.

Goal completion report

D.

Goal comparison report

Question 28

How often is the Event Stream report refreshed?

Options:

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

Question 29

When does site mapping happen during the implementation process?

Options:

A.

At the beginning of the build phase since it is the basis for the rest of the implementation

B.

In the middle after certain components like the catalog have been populated

C.

At the end after everything is defined in the system

D.

It can happen at any point since it is unrelated to the rest of the implementation

Question 30

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options:

A.

Immediately

B.

Every 15 minutes

C.

Hourly

D.

Daily

Question 31

Which feature allows a business user to overlay campaign creation and editing directly on their website?

Options:

A.

Javascript Beacon

B.

Visual Editor

C.

Web SDK

D.

Web Extension

Question 32

What are three features of the WebSDK when deployed on a website?

Options:

A.

Configure filters and goals

B.

Rendering campaign for personalisation

C.

Identity and cookie management

D.

Sitemapping for data collection

E.

Loading data from ETL feeds

Question 33

What three components are defined by the developer in the Sitemap?

Options:

A.

Page Types

B.

Events

C.

Promotions

D.

Campaigns

E.

Content Zones

Page: 1 / 8
Total 111 questions
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