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Newly Released Salesforce Salesforce-Media-Cloud Exam PDF

Salesforce Media Cloud Accredited Professional (AP) Exam Questions and Answers

Question 9

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.

Which system integration provides built-in dashboards to integrate with the ASM application?

Options:

A.

Google Data Studio

B.

Tableau

C.

Marketing Cloud Intelligence

D.

CRM Analytics

Question 10

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.

What should a Consultant configure or implement to solve for this use case?

Options:

A.

Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

B.

Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

C.

Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

D.

Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

Question 11

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.

Which two media types are available for planning out-of-the-box with Media Cloud?

Choose 2 answers

Options:

A.

Event

B.

Linear

C.

Digital

D.

Print

Question 12

Which two features should a Consultant keep in mind when proposing the use of JSON-based mapping over Object-based mapping for Contract templates?

Choose 2 answers

Options:

A.

The Consultant can use the item section for any type of item list, not only for line items.

B.

Only Contract, Opportunity, Order, and Quote objects are supported when mapping fields in JSON-based mapping.

C.

JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but Object-based mapping does not.

D.

The data to extract and merge into the template must exist in standard objects.

E.

Documents cannot display attribute data unless the Custom section in the document template is used.