Loyalty Management Changed Salesforce-Loyalty-Management Questions

To monitor members' tier history in the dashboards from the Analytics Studio App, the two fields that need to be enabled in field history tracking on the Loyalty Member Tier object are:

• Change Reason Type (B):This field captures the type of change (e.g., manual adjustment, system-generated change) that led to the tier change, providing context for the tier history.
• Reason for Change (D):This field provides specific reasons for the tier change, offering detailed insights into why a member's tier was adjusted, which is valuable information for analyzing member behavior and program effectiveness.

Option A (Loyalty Tier Group) and Option C (Loyalty Tier) are important fields for understanding tier structures and member status, but they do not specifically relate to tracking changes or the reasons behind tier history, which are crucial for analytical purposes.

Salesforce documentation on Loyalty Management and Analytics would provide guidance on configuring field history tracking and leveraging Analytics Studio to create insightful dashboards that monitor and analyze members' tier history, aiding in strategic decision-making and program optimization.

Salesforce Loyalty Management can help Universal Containers build a network of brand advocates and fulfill their new strategy in the following ways:

• Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities (A):Leveraging CDP for segmentation allows for targeted communication and promotional offers,engaging members with personalized experiences that can foster brand advocacy.
• Create a Loyalty program tier with member benefits to keep customers engaged (C):Implementing tiered loyalty programs with exclusive benefits can incentivize members to engage more deeply with the brand, earning rewards that make them more likely to advocate for the brand.
• Issue tickets to a concert to any Loyalty member that posts a product review on social media (D):This approach directly engages members in brand advocacy by rewarding them for sharing their positive experiences on social media, effectively turning satisfied customers into vocal supporters.

Option B (Define a transactional point-based program) is a common loyalty program feature but does not directly contribute to building a network of brand advocates. Option E (Maintain a Loyalty solution on separate systems) does not specifically address the strategy of fostering brand advocacy through personalized experiences and engagement.