Free MCE-Dev-201 Salesforce Updates

To retrieve multiple records associated with a particular customer from the OrderDetails data extension, the LookupRows and LookupOrderedRows functions are suitable. These functions return a rowset containing the records that match the specified criteria.

LookupRows: Retrieves a rowset of records based on specified criteria.

Example:

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SET @rows = LookupRows('OrderDetails', 'CustomerID', @customerID)

LookupOrderedRows: Retrieves a rowset of records based on specified criteria and allows for sorting.

Example:

SET @rows = LookupOrderedRows('OrderDetails', 0, 'OrderDate DESC', 'CustomerID', @customerID)

Salesforce AMPscript LookupRows

The operational order of the Contact Delete process for Marketing Cloud is as follows:

Delete initiated - The process begins when the contact delete request is initiated.

Suppression phase - During this phase, the contacts are marked for deletion and are suppressed from further communications.

Final Deletion - The contacts are permanently deleted from the system.

A File Drop Automation should be configured to handle files that arrive at varying times and have unique filenames. This type of automation triggers when a file is dropped into a specific folder on the Enhanced FTP site, allowing the system to handle imports as soon as the file arrives.

Salesforce File Drop Automations

To ensure that contacts relate across different channels in Marketing Cloud, you need to link the unique identifier used across channels to the Contact ID in Contact Builder. This involves creating Attribute Groups and establishing the relationships between the unique identifier and the Contact ID.

Link the Numeric Field Value: By linking the numeric unique identifier to the Contact ID in Attribute Groups, you ensure that each contact is uniquely identified across channels.

Create Attribute Groups: Attribute Groups in Contact Builder allow you to map the relationships between different data sources and the Contact object, ensuring that the unique identifier is connected correctly for each channel.

Salesforce Contact Builder Documentation